Dental SEO

How maintaining dental SEO can increase the success of your dental practice

Friday 30th July 2021

The importance of online marketing

Online marketing is the way forward in this age of digital technology. People no longer rely on word of mouth referrals, flyers through the door or newspaper advertisements to find what they are looking for. Everyone is searching online for their answers and Google is the world’s most popular search engine with millions of users every day typing in their questions and looking for their answers. This is the same for dental treatments and requirements. Existing patients coming in for their regular check-ups and hygienist appointments will keep your practice running however it will not boost the success of your business. To do this you need to be able to successfully advertise your treatments and procedures online and make sure that your dental practice is seen and found when people are searching for their dental needs in your local area. Speak to us at Dental Focus Marketing to find out how online marketing can help boost the success of your dental practice and how we can create a strong online presence for you by developing a wonderful dental website and maintaining dental search engine optimisation (SEO)  for your website to attract new patients through the door.

What is dental SEO?

Maintaining good Dental SEO is necessary to ensure that when a potential patient is trying to find answers for their dental queries in your area on a search engine such as Google, your dental practice will be one of the first ones that they come across on their results page.  Research has shown that 90% of users or more are only interested in the websites that come up on the first page of the search results. Our award-winning dental marketing team here at Dental Focus Marketing have almost two decades of experience in the techniques and methods involved in not only creating a bespoke and individually tailored website but also in maintaining SEO so that your website can be found immediately by a potential patient. Once they reach your website we ensure that all aspects of your dental practice are included in the website so that they do not have to browse any further. Our experts will help ensure that all their dental needs and requirements will be fulfilled by visiting your website and will result in them booking an appointment to see you in person.

How we help maintain SEO for your website

After creating a fantastic website that addresses all the treatments and procedures available at your dental practice such as emergency dental care, general treatments, preventive therapy or cosmetic dentistry. We will use SEO to make sure that when a potential patient is researching dental treatments and procedures they are directed to your website after any paid-for Google advertisements. To do this we have many tried and tested methods and techniques which we utilise and continue to maintain for you so that you do not have to worry about the marketing of your dental practice instead you can focus your expertise, your time and efforts on looking after the dental needs of your patients. Speak to us today to find out more.

How Dental Focus marketing can help create a strong online presence for your dental practice

Monday 26th July 2021

A strong online presence is essential for the success of any business in this modern age of digital technology. With numerous dental practices available in every town and city, it is more important than ever before to have a strong marketing strategy in place for your practice, to help keep your practice running successfully and also to ensure that there are new patients coming through your door. Speak to us at Dental Focus marketing and find out how we can help address your marketing needs so that you can focus your time and efforts on attending to your patient’s dental needs. Unless you are trained in information technology, the ever-changing techniques and strategies involved in online marketing is an extremely complicated maze to navigate successfully. Taking care of the marketing of your dental practice can be time-consuming and without the knowledge and expertise of our award-winning dental marketing team here at Dental Focus Marketing, it will be difficult to develop a strong online presence alone.

Why you need a website

Online dental marketing requires a modern and attractive website. Our experienced dental marketing team has created over 1000 dental websites over the last two decades and we will work with you to find out all about your dental practice to create a bespoke and individually tailored website for you to ensure that when a reader finds your website, they will find all the information that they are looking for to cater for their dental needs and prevent them from having to search further dental websites to find out more. This is the vital first step for online marketing however there is no point in creating a wonderful website if it cannot be found easily by a potential patient.

What is SEO?

Search engine optimisation (Dental SEO) is necessary for the success of any website and we at Dental Focus Marketing have many years of experience in maintaining dental SEO for websites, which will help make sure that when a potential patient is searching for their dental needs in your local area then your website will be one of the first ones to pop up on their screen.

Google is the world’s most popular search engine with millions of searchers trying to find what they are looking for each day. By maintaining dental SEO for your website we will make sure that when someone is searching for their dental needs, which treatments and procedures at your dental practice can cater for, then your website will be near the top of the search results page. Our aim is to keep you in the top position using good dental SEO because research has shown that over 90% of users only look at the first page of the search results therefore the higher up you are in the list, the greater the chance of success. Speak to us at Dental Focus Marketing to find out about the methods and techniques that we use to do this and see how we can help increase the number of patients for you very soon.

The importance of online marketing

Monday 19th July 2021

Online dental marketing is important in increasing the number of patients registered at your practice. In this ever-evolving digital age of technology, a website for your practice is vital to make people aware of your business, however, online marketing does not stop at having a wonderful website, it is a more complex process than most people realise and requires search engine optimisation to make sure people are aware of the website and to help raise the profile of your business. The more people that visit your website, the greater chance of converting readers into patients.

We at Dental Focus Marketing are a multi-award-winning marketing team and we are here to take care of all your marketing needs so you can focus your time and expertise on attending to your patient’s dental requirements. We have almost two decades of experience in dental marketing and have helped over 1,000 practices set up and maintain successful dental websites. Speak to us and book an appointment today with our friendly and experienced team here at Dental Focus Marketing and find out how we will create a fantastic website for you and maintain dental SEO to help attract new patients to your practice and fill up your appointment books.

The role of a dental website and dental SEO

We will speak to you to find out everything we can about your dental practice. To do this we use a 7Ps of dental marketing approach which addresses the profile of your business, the people on your team, the premises of your practice, the prices of treatments and procedures, the promises of customer service and quality Dental Care, the proof of successful treatment at your practice and finally the products and services which you can provide that make you different to your competitors.

We will use all this information to create the website and we will showcase your profile and USPs on the homepage to grab the attention of the reader and encourage them to explore the website further. Once they enter the website we will make sure that all aspects of the practice have been addressed as mentioned so that they will find everything that they are looking for with regards to their dental needs so that they do not have to check out what your local competitors may be offering.

Once the website is up and running we will use our knowledge and expertise to help maintain dental SEO for your website. SEO is a rapidly growing technique that helps to raise the profile of a business on the results page of a search engine. Google is the most popular search engine across the world and we will aim to keep you on the first page of any search results with regards to dental requirements in your locality. Dental SEO involves analysing the keywords which are used in searches commonly undertaken by potential patients in connection with your business and we will help you continue this over time by ensuring that your website, social media content, off-site articles and blogs use keywords that link to your location as frequently as possible so that they enhance your position on the search results page. This is an extremely important aspect of dental marketing as it has been found that over 90% of readers only consider the websites which come up on the first page of the search results. We will aim to keep you at the top position wherever possible. Speak to our marketing team here at Dental Focus marketing and let us help boost the business of your dental practice and fill up your appointment books very soon.

The importance of dental SEO to attract new patients

Friday 9th July 2021

In this age of digital technology, it is important to have a strong online presence to make sure that people are aware of the whereabouts of your dental practice and the treatments and procedures that you are able to offer them. Most dental practices are advertising their services online and it is important to do so to keep up with the trend and stand out from the crowd but also to make sure that you are not losing potential patients to your competitors. Online marketing can be complicated and time-consuming and we want you to focus your time and expertise on looking after your patients’ dental needs. Book a consultation with our multi-award winning team here at Dental Focus Marketing and we will create a strong online presence for your dental practice by developing a bespoke, individually tailored website. We will do this by maintaining search engine optimisation (SEO) for your practice using almost two decades of experience in online dental marketing. Call our friendly team today to find out more and make sure that you are not missing out on any more potential patients.

A good dental website & SEO

To create a strong online presence we will begin by developing an interesting and eye-catching website for your dental practice. We use the 7P’s of dental marketing approach to make sure that we have addressed all aspects of your dental practice. These include the profile of the practice, the people on your team, the premises of the practice, the price of treatments and procedures, the promise of good customer service and quality dental care, the proof of successful dental treatment and any products and treatment plans that you are able to offer the patients which they may not be able to get elsewhere.

Once we have developed this website we will work to maintain Dental SEO to make sure that when a potential patient is searching for their dental needs in your local area on Google, the world’s busiest search engine, your dental practice and its website will be on the first page of any search results. Over 90% of searchers on Google only consider the websites that come up on the first page of the search results so we will work to maintain Dental SEO and our aim is to keep you at the top position underneath any paid-for Google advertisements. To do this we use a keyword system that we link to your location. We then use these keywords frequently throughout the website so that when a potential patient is searching for these terms then Google will recognise your website and place it at the top of the list. Our dedicated writing team will continue to produce articles and blogs for your dental practice which also makes use of the keyword system and help maintain Dental SEO further. We will create a social media page for you using Facebook and Instagram, these will be linked to your website as well, increasing your target audience and helping to attract more patients to your practice. Speak to our dental marketing team and find out more today.

How to attract more patients to your dental practice

Friday 25th June 2021

With the introduction of the World Wide Web, the last few decades have changed the way in which marketing and advertising are carried out, received and whether it is successful or not in attracting patients to your dental practice. People are no longer interested in print marketing such as flyers and newspaper ads, or word of mouth referrals, instead, they are searching online to find what they are looking for.  A successful online presence and search engine optimisation (SEO) is absolutely necessary to attract new patients to your dental practice and we at Dental Focus marketing are here to help you. We want you to focus your time and efforts on your dental expertise and looking after your patients, so let us focus on bringing in more patients for you to help and treat.

Google is the world’s most popular search engine and at any one time, many hundreds of thousands of users are searching on Google to find solutions for their dental issues and requirements. We at Dental Focus Marketing, are a multi-award-winning dental marketing company with almost 20 years of experience in helping dental practices attract more patients through their door by designing bespoke websites and focusing on dental SEO, so speak to us and find out how we can help do the same for you.

How dental marketing and SEO can help you?

We will begin by creating a fantastic individually tailored website for your dental practice which will address all aspects of your practice including your team, your premises, your USPs, the treatments and procedures that you offer, what unique services you can provide and the cost, success stories and reviews of your treatments, procedures and services which make you stand out from your competitors.

If you already have an existing website then you can speak to us about improving or modernising the pages or creating a new and exciting homepage that can help bring more traffic to your website. Once you are happy with the website, our expert team has a range of marketing techniques that we can utilise to help establish dental SEO for your website. Our tried and tested dental SEO techniques will help make sure that readers and potential patients are directed to your website when they are looking for treatments and procedures for their dental needs.

Speak to us to find out more about marketing and dental SEO for your dental practice today. We will maintain and update your website for you and always look for ways to keep your practice at the top of the search results page to help increase your website traffic and ultimately increase the number of patients. A higher ranking on the Google Search results page will significantly increase the number of readers who will see your website and we will work hard to make sure that you are always near the top or at the top underneath the paid-for Google advertisements. Book a consultation with our team here at Dental Focus Marketing and we will talk to you through the different techniques that we use and how we can increase the number of patients at your practice today.

The use of the internet in dental marketing

Monday 21st June 2021

In this age of computers and technology, people rely more and more on Google for all their answers. It is exactly the same when it comes to their dental needs. We all know the importance of visiting our dentist on a regular basis, but how can you make sure that patients come to you and not to the practice across the road from you? The demand for dental care and cosmetic dentistry has increased significantly over the last few decades and dental practices can be found everywhere you look. The internet is an important tool in making your name seen and heard amongst the competition. Most dental practices are advertising their services on the internet and if you haven’t yet considered this then speak to us here at Dental Focus Marketing today without further delay. Online dental marketing involves many different techniques and processes to be successful. We at Dental Focus Marketing have helped over 1000 dental practices create successful websites to attract readers and potential patients and ensure excellent search engine optimisation (SEO) for these websites to continue attracting new readers and patients. Speak to our specialist team to find out more about how Dental SEO can help make your Dental Practice even more successful today.

What is Dental SEO?

Dental SEO involves different marketing techniques which are used to help improve your ranking on Google. It is very important to have an attractive and interesting website but unless you have SEO to boost your visibility then it may be difficult for your readers to be able to find your website when they are searching for their dental needs. Knowledge of good SEO techniques is necessary to help attract as many readers to your website as possible which will translate into more patients through your door. This is where our experienced team is here to help you. There are many techniques that we use here at Dental Focus Marketing to help keep you on the first page of the search results on Google and our aim is to keep you in top position underneath the paid-for Google advertisements.

How we can help improve your SEO

Once we have created an individually tailored, attractive and interesting website for you or improved the website which you may currently have if necessary, our role is to keep you on that all-important first page of the Google Search results. To do this we use keywords that relate to your USP or specific treatments and procedures that you offer that we know from experience are commonly searched for by your target audience and other users.  We use these keywords multiple times in your website and in blogs which we will write for you and this helps increase SEO. We also link these keywords to your location to ensure that your website is easily found by readers in your locality who are searching for treatments and procedures which you offer. There are many other techniques that are necessary for good SEO so speak to the HR experienced team here at dental Focus today to find out more about how SEO can help increase the number of patients coming through your door.

The importance of the internet for attracting patients

Wednesday 16th June 2021

The internet and social media play an extremely important role in attracting new customers to your dental practice. Gone are the days of word of mouth referrals and loyalty, now most people search the internet to find out which dental practice is offering the latest treatments and procedures, who offers the best prices for the services and which practice has the best reviews in the locality. Everyone knows the importance of visiting their dentist to help them maintain good oral health, but how can you make sure that they choose to visit you? We at Dental Focus marketing are here to increase the number of patients at your dental practice and help grow your business by creating a uniquely tailored, attractive, informative and interesting website and, even more importantly search engine optimisation (SEO) for your website.

How we will use SEO to help your dental practice

Here at Dental Focus marketing, we have an award-winning specialist marketing team and over the last 20 years, we have helped more than 1000 dental practices create successful websites and helped keep them on the first page of Google searches. Speak to our team and find out how our experience and expertise can help your dental practice.

We will firstly create a modern and eye-catching website that will include all the information with regards to your dental practice, your USP, which treatments and procedures you offer and the cost, results and success of your services. If you already have a website then you can speak to us about either updating or improving it and we can take a look at it together to see what changes we can make to help positively impact your website. When the website is ready, we will focus on keeping your rankings on Google as high as possible to attract as many readers and potential patients as we can.

We use keywords of your choice which either focus on your USP or specific treatments and procedures that you offer, which we know from experience are widely searched in dental queries, and link them to your location to help increase your dental SEO. We will also use these words repetitively throughout your website and blog posts to help keep your website as far up the Google results page as we possibly can. Our aim is to keep you in the top position underneath paid for Google advertisements.

Social media links help positively impact your dental SEO and also increases the exposure of your dental practice to a wider audience. We can use Facebook and Instagram, two of the most widely used social media platforms to help attract more readers to your website.

Our experienced writing team creates individually tailor written articles and off-site blogs which are then linked to your webpage. We can also add backlinks to other trusted websites which relate to your treatments and procedures and help build up further backlinks which increase the SEO of your website further by the association of other reliable web pages.

Speak to us at Dental Focus marketing to find out more about the SEO techniques we can use to help make your dental practice more successful today.

What is Dental SEO?

Monday 7th June 2021

Dental SEO is search engine optimisation which is a dental marketing technique and a method that is used to increase the ranking of your dental practice on Google. Google is the most widely used search engine on the internet with hundreds of thousands of users at any one time. Nearly all dental practices are now using the internet to advertise their business and attract more customers, so if you are yet to do so then do not delay, speak to our award-winning, experienced marketing team here at Dental Focus marketing and let us help you with your dental SEO today. In this saturated market, it is essential that you stand out from the crowd and online presence is vital in making patients aware of your dental practice and the treatments, procedures and services that you can offer them. For nearly 20 years we have helped create over 1000 websites for dental practices, rest assured that our experienced team is here to help increase the number of patients coming through your door.

Why do you need SEO for your practice?

Our experienced dental marketing team, here at Dental Focus, will create an attractive and interesting website for you that will stand out from amongst the crowd using our specialist, tried and tested methods of dental marketing. The website will be developed using the 7P’s of dental marketing. This addresses all the information with regards to your individual profile, the people on your team, the location of your premises, the prices of your treatments and procedures, the success of your practice and what individually tailored products and services you can offer to your patients in comparison to your competitors. Once we have a great website ready for you our specialist marketing team will use SEO marketing to help improve the position of your website on the Google results pages.

To be noticed by your customers it is vital that you are on the first page of any search results and our aim here at Dental Focus marketing will be to have you at the top position under any paid advertisements on Google. We do this by analysing the keywords which are commonly searched for in relation to your dental practice, and those that fit your USP, and we link this with the location of your premises to help ensure that your website includes these keywords as many times as possible to help increase your position in the search results of these words. For example, if your dental practice specialises in cosmetic dentistry, we will make sure that the website mentions cosmetic dentistry together with your location as many times as possible starting from the homepage to your customer reviews.

SEO marketing is a popular alternative to paid advertisements on Google and is a great way to attract more readers to find out about your practice and ultimately help increase the number of patients for your treatments and services. Speak to our marketing team at Dental Focus today to find out how SEO marketing can help bring in more patients and more success for you.

A guide to SEO from Dental Focus

Wednesday 26th May 2021

When it comes to getting online and promoting your business, our team at Dental Focus knows everything that you need. We believe that dental SEO is a vital part of online growth, so we have made this guide to help you understand it.

What is SEO

To start with, we will explain what SEO stands for, and what it actually means. SEO stands for search engine optimisation, which is a group of processes that can help to boost your ranking on Google. This is important seeing as Google is the most popular search engine on the internet and hundreds of millions of people use it every single day. This means there are plenty of opportunities for you to attract potential new patients. If you do not use SEO to boost your visibility, it is highly likely that you will have competitors who do, and you may be blindsided by them.

Examples of SEO

Use of keywords

It may sound simple, but an effective way to boost your ranking and visibility on Google is by using certain keywords and phrases in your content that people typically search. Examples of these would be phrases such as ‘dental implants in Sheffield’ or ‘orthodontist in Sheffield’. These are effective phrases to include in your content that will make it easier for Google to see that your website is relevant to those searches. Here at Dental Focus, we believe this can really help to boost your rating on Google and increase growth.

Having a mobile-friendly site

We always emphasise the importance of making sure that your website is mobile-friendly, this is because, according to Google Analytics, 1 in 2 people who search on Google are using their mobile. This means it is important to cater to those who are using their mobile, and Google can also see whether your site is mobile-friendly or not, which can affect your ranking.

Keep up with your stats

As well as making sure everything is up to shape on your website for your patients to enjoy, you can also benefit from viewing your website’s statistics and background information. We love this as it can give you a great insight into so much useful information, such as which of your webpages are the most popular, which ones aren’t, how fast your website is, whether it is mobile-compatible and more. All of these things can help you improve your website in the eyes of Google which is a great dental SEO technique.

What are the advantages?

There are so many different benefits that you can enjoy if you keep up with your dental SEO. The main one, of course, being the growth in new patients. Due to SEO targeting a more specific audience, it means there is more chance that the people who see your website will actually enquire. This is great compared to not using SEO and just hoping that the right people see your website. We believe that you will really see the difference in your new patient flow if you continue to utilise the power of SEO.

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!

Our top five dental SEO tips

Friday 21st May 2021

SEO stands for search engine optimization, and it is a group of different things that can help to boost your website to the top of Google on page 1. Getting onto page 1 is a very effective way of bringing in new patients, seeing as most people don’t go onto the second page of results when they are searching.

Our team at Dental Focus understands that dental SEO is a huge part of how you can grow your visibility online, and in turn, grow your practice. This is why we have compiled a list of our top five tips that will be useful in terms of optimising your website to boost your ranking on Google.

Tip 1: Having a mobile-friendly site

Our team knows that it is important to have a site that functions well on mobile phones, seeing as on average, 1 in 2 people who use the internet do so on their mobile. This means that if your website isn’t mobile-friendly, you could potentially be missing out on a lot of new patient leads. When we at Dental Focus create a website for you, you can be comfortable in knowing that your site will already be mobile-friendly from the get go.

Tip 2: Social media SEO

Our second dental SEO tip is utilizing the power of social media, as millions of people use it every day, meaning there is plenty of potential for new patients. When you have social media accounts on platforms such as Instagram and Facebook, you can engage directly with people, especially in your local area, which can be really helpful. You can also link your website on these social media accounts, which can increase your site traffic, and as a result, your ranking on Google can increase.

Tip 3: The power of keywords

Using certain keywords in your content that are the same as what people are searching can be a very effective dental SEO method. There are certain ways in which people search things on Google, and it is usually by the use of short phrases, mixed with that person’s location. Some examples of this would be “orthodontics in Glasgow” or “braces in Glasgow” and these can easily be incorporated into your content, which can help to boost your page up on Google when they are searched.

Tip 4: Useful and engaging information

The fourth tip that we have added is making sure that the content on your website is both informative, and engaging. This is done by having multiple webpages for certain treatments, to break up the information so it’s not all on one page, as this can look messy and overwhelming. It is best to write your content as if you are talking to the person reading, as this can really help to engage them and make them feel comfortable and have more trust in your practice and the treatments you provide.

Tip 5: Look at your website statistics

Our final tip is to boost your ranking on Google by keeping an eye on your website stats behind the scenes, which can be done with various different programs and tools. We at Dental Focus believe that one of the best ways to improve your site and therefore your ranking, is to examine its strengths and weaknesses. This can allow you to identify which parts of your website needs improving, which web pages are most popular, and how well your site functions.

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!