Patient Attraction System

Create a patient attraction system and show off your dental practice to the world

Wednesday 20th October 2021

Advances in information technology have made it easier than ever to get your name across to a wide audience and attract the attention of the locals. The days of printing out leaflets and calling cards are now a thing of the past, and, with the introduction of the World Wide Web, the last few decades have seen a complete shift from paper marketing to digital marketing. Here, at Dental Focus Marketing, we are a digital dental marketing agency and we would like to offer our knowledge and expertise to help create a system that will work to attract new patients to your dental practice and boost the success of your business.

The importance of a good homepage

Firstly, you will need a bespoke, modern and attractive dental website that will tell the world all about who you are as a team. A website is will allow you to show off, and, by making the most of your website, you can put a good patient attraction system in place for your business.

First impressions are extremely important and it is almost like the first time a patient walks into your practice. Your homepage is the first thing that your potential patient will see and read about you. Research has shown that it is important that your homepage attracts the attention of your potential patient within the first 5 seconds otherwise it is likely that they will look elsewhere.

There are many ways in which you can make sure that your reader stays on your homepage for longer than 5 seconds. One of these is to include an interesting and exciting introductory video from you or your team members to acknowledge the patient, greet them and tell them why they should choose you rather than the other practices in your area. This is your chance to encourage your potential patient to explore the rest of your website and find out more about you.

The importance of an engaging website

The content of the website will be made up of informative and interesting information with regards to looking after dental health and the treatments and procedures that you provide at your practice. To make sure your website has a good patient attraction system, we will include plenty of photographs and videos to help break up the text, making your website more interactive and stimulating. By engaging with your potential patient throughout the website, once they have found what they were looking for, you would have already built up a sense of confidence and reassurance in their mind. Therefore, hopefully, they will be persuaded to contact you to either find out more information or book an appointment to visit you in person. And, by including a large click-to-call button on the right-hand side of every page on the website, you will help promote this further.

Speak to us at Dental Focus Marketing today and find out more about the different methods we can use to help you maintain an excellent patient attraction system for your dental practice.

Creating a good patient attraction system to boost your business

Monday 11th October 2021

A good patient attraction system is vital to help maintain and boost the success of your business in this age of digital technology. All dental practices use it, and without it, you would begin to lose potential patients to your competitors.

Here, at Dental Focus Marketing, our award-winning marketing team has aided in developing and maintaining a complete patient attraction system for over 1000 dental practices over the last two decades. You can rest assured that by delegating the digital marketing of your dental practice to our experienced team, you will get your name across to a greater audience and find patients who could hopefully become permanent patients for your practice.

Word of mouth referrals are a thing of the past, and, with the use of the internet and social media, not only will you be recommending your dental practice to your patients but these patients will be able to effectively and accurately share your information with their family and friends, helping to increase your audience on a regular basis.

The importance of a modern and updated dental website

We begin by creating a fantastic dental website for your business. If you already have a website in place, then we will modernise it and make sure it keeps up with the current trends, allowing it to stand out from the crowd.

Generally speaking, a website that is about two decades old will not attract the attention of today’s generation; so, our team will use their knowledge and experience to create a website that appeals to everyone. We will make sure that your website is eye-catching, attractive, informative and educational. At the same time, we can ensure that it is tailored to be highly personalised in order to make patients feel convinced and encouraged to contact you and visit you in person. By allowing the potential patient to feel as if you are speaking to them directly, using videos and messages from you and your team, you will help reassure them that not only will they receive high-quality dental care at your practice but that you will also provide them with good customer service. This is crucial when it comes to attracting patients.

We will make sure that your website is accessible across all devices because research has shown that most people search for local businesses through their mobile phones. We can ensure that there is a click-to-call feature on your website so that, if a potential patient makes the instant decision to contact you or find out more about your dental practice, they can do so.

To make sure you do not miss out on any patients, there will be a contact form where they can leave their details so that you can attract patients and promote your business 24-hours a day, 7-days a week. So come speak to us at Dental Focus Marketing today to find out more about the techniques and strategies that our digital marketing team can use to establish a powerful patient attraction system for you.

The importance of a strong patient attraction system

Friday 17th September 2021

Delegate your marketing issues to Dental Focus Marketing

There are many different techniques and strategies involved in marketing your dental practice online and creating a strong patient attraction system. We, at Dental Focus Marketing, are an award-winning digital dental marketing team with almost 20 years of experience in helping dental practices market their businesses successfully online.

Dental marketing needs to be a priority to help boost the success of your business because, without a strong online presence, you will start losing potential patients to your local competitors. It can be a time-consuming process as marketing requires constant maintenance and needs to be carried out continuously. Therefore, by delegating the marketing of your dental practice to our team at Dental Focus Marketing, you can rest assured that it is in good hands and focus your time and efforts on looking after your patients’ needs.

There are many ways in which you can raise awareness about your dental practice using the internet. The internet is a powerful tool that needs to be made the most out of so that you can enjoy the success of your business. Unless you are trained in information technology or have a dedicated member of staff to deal with the marketing of your dental practice, you may miss out on many opportunities that would have otherwise arisen from efficient online marketing and a strong patient attraction system.

We will use our tried-and-tested methods and techniques to make sure that your patient attraction system is working 24-hours a day and 7-days a week to maximize the number of new patients walking through your door.

The 7 Ps of marketing for an effective patient attraction system

Our patient attraction system is put together using the 7 Ps of marketing to make sure that we address all aspects of your dental practice. This ensures that patients can find everything that they are looking for regarding their dental needs. We include a large hyperlink which potential patients can click to contact you if they are unable to find what they are looking for, unsure of a specific treatment or procedure or, hopefully, want to book an appointment to visit you in person.

All information is individually tailored and written by our writing team. We will use your profile and USPs to help differentiate you from other practices whilst simultaneously conveying the importance of regular dental check-ups and looking after oral health. This not only helps attract new patients but also encourages existing patients to visit you more often.

Speak to us at Dental Focus Marketing today to find out more about how we address each of the 7 Ps of marketing to individually tailor your website and patient attraction system for you and how this can help bring in more patients to your dental practice very soon.

The importance of a good patient attraction system to boost of the success of your practice

Wednesday 8th September 2021

A good patient attraction system is important for attracting new patients to your practice and to help boost the success of your business. You may have a fantastic dental practice with a strong team boasting excellent qualifications; however, to be successful, you need to make people aware of your presence in this overcrowded market of dentistry. In this age of digital technology, online dental marketing is the only way forward and it is necessary to have a good patient attraction system in place that will work for you 24-hours a day, 7-days a week.

Here, at Dental Focus Marketing, we want to share our knowledge and expertise with you. We will help design a strong patient attraction system which we will maintain for you so that you can focus your time and efforts on looking after your patients rather than spending your time marketing your business. Online marketing is a complicated and time-consuming process to manage; therefore, you should delegate your marketing issues to us and let us find new patients for you. This will not only boost the success of your practice but also keep your staff busy and increase job satisfaction for both you and your team.

Empty waiting rooms can be a depressing scene to behold. So, speak to us at Dental Focus Marketing today and find out about the various techniques and strategies that we can use to help create a patient attraction system for your dental practice to fill up your appointment books, bringing in new patients through your door.

Finding ways to stand out from the crowd

The internet is a highly competitive place for online marketing, so there are principles of marketing which need to be followed but also individually tailored to your dental practice so that you may succeed in being distinguishable from the crowd. With most dental practices offering similar treatments and procedures, if you follow the same marketing techniques as your competitors, then patients will not be able to see that you are the better choice out of all. By checking out what your competitors’ websites look like and what they are able to offer their patients, we can tailor your website to offer the same in a far more exciting manner while also filling the gaps in the market at the same time. This includes choosing a specific field of dentistry that is less emphasised by your competitors and becoming the best in that field. This will help attract new patients who may also take you up on the other services and treatments that you offer.

Over the years here at Dental Focus Marketing, we have built up plenty of experience in creating dental websites and putting in place strong attraction systems, so speak with us today about how we can help do the same for you while also differentiating you from the others at the same time. We will help encourage potential patients to visit you in person and promote the success of your dental practice very soon.

The importance of a patient attraction system

Wednesday 18th August 2021

There are many different methods and techniques which can be used to create an effective patient attraction system for your dental practice. Using digital dental marketing our multi-award-winning team here at Dental Focus Marketing can help put your practice on the digital map and attract a whole set of new patients for you in this overcrowded market. With dental practices up and down the country available everywhere you look, it is important to have a good patient attraction system to help you stand out from the crowd and also to prevent you losing potential patients to your competitors. Book a consultation with our team at Dental Focus Marketing today and find out about our patient attraction system and how it has successfully helped over 1000 dental practices over the last two decades.

Dental SEO

The first step is to create an attractive and informative website for yourself which addresses all aspects of your practice. Once we have developed the website, there are many other strategies which need to be carried out and maintained to help make sure that your website can be found. We will carry out search engine optimisation to make sure that Google recognises that your website has the answers to all the dental queries in your local vicinity.  Dental SEO makes sure that Google puts your website at the top of the search results page of any searches with regard to dentists in your area. This is vital because much research has shown that in this modern and hectic world, nobody wants to waste their time sifting through a list, rather they want to be directed to whichever is best for them. To help Google do this requires knowledge of the algorithms that Google uses which are changing on a regular basis, however if you leave your marketing issues with us then you have nothing to worry about, as we will maintain this continuously for you.

Social media

As part of your patient attraction system we employ the use of social media to help show off your practice to a wider audience and also help boost your dental SEO. Social media is an extremely powerful tool in getting your dental practice seen and heard. Here at Dental Focus Marketing we like to use Facebook and Instagram, two of the most popular social media platforms which attract different audiences and have different formats too. Facebook is preferred by a more mature audience and is a good way of connecting to people. On Facebook we can create groups using your existing patients. We create content to keep them happy and informed and also encourage them to share these links with their friends and family, thereby increasing your audience. Instagram is used by millennials and teenagers and relies heavily on images and videos, this requires more content, but if you can attract one young patient every now and then and hold on to them for life then the effort is worthwhile. By using both platforms you can widen your audience dramatically.

Speak to us today and find out about what else we can do to develop a fantastic patient attraction system for your dental practice and help bring more patients through your door.

How to attract new patients to your dental practice

Wednesday 21st July 2021

Dental Focus marketing will create a strong online presence for you

A good patient attraction system is important to keep your dental practice running successfully and to increase the number of new patients coming through your door, so book an appointment with our award-winning dental marketing team today to find out how we can help you. We, at Dental Focus marketing, will create an excellent patient attraction system for you that will take care of all your dental marketing needs. We will use our knowledge and expertise to create a strong online presence that we will maintain so you can focus your time and expertise on looking after your patients. Speak to our friendly dental marketing team today and leave your online marketing worries for your dental practice with us.

The importance of a bespoke dental website

Online marketing requires a modern and eye-catching website and this is where our dental marketing team will begin their work on creating a patient attraction system for you. We will collate as much information about your dental practice as we possibly can and to make sure that we do not leave anything out we use a 7Ps of dental marketing approach to ensure that we have addressed all aspects of your practice so that once a potential patient reaches your website they will be able to find all the information that they need to fulfil their dental requirements. We will use the profile of your practice and your USPs to create an attractive homepage that will grab the attention of the reader and encourage them to explore the website further. The website will consist of information with regards to the people on your team and the premises of the actual practice itself. These will be portrayed to reassure the reader that they are in good hands, ease any worries they may have and encourage them to book an appointment and visit the practice in person.

The website will explain all the treatments and procedures that you offer including the different types of dentistry that are available at your practice and make prices of treatments and procedures very clear, offering payment plans where possible to allow the reader to invest in further treatments where possible. We will use before and after pictures of successful treatment at the practice and include reviews and testimonials from existing patients to back up our claims of good customer service and quality Dental Care.

Book a consultation with Dental Focus Marketing

Once the website is up and running we will continue to maintain it for you to ensure search engine optimisation (SEO) which means that when a reader is searching for their dental needs in your local area then your website will be the first one that they will come across on Google. Speak to us at Dental Focus Marketing today to find out about these methods that are used to maintain a strong patient attraction system for your dental practice and watch how we help you fill up your appointment books very soon.

How a good patient attraction system will help increase the success of your dental practice

Monday 12th July 2021

There are many different techniques and methods involved to create a patient attraction system and invite new patients to your dental practice. Online marketing requires knowledge of information technology to help navigate your way through the ever-changing strategies that are required to create a strong online presence. Without a good online presence, it is easy to get lost in the crowd with numerous dental practices in every town and city. With most of them advertising their treatments and procedures online, it is important to seek the help of our experienced team here at Dental Focus Marketing to create and maintain an excellent system for your dental practice to help you stand out from the competition.

The importance of a good website and search engine optimisation

To set up a patient attraction system we will first create a website for your practice or if you already have a dental website we can work together to modernise it and make it more attractive. The website will be bespoke, individually tailored for you and address every aspect of your dental practice to include all treatments and procedures available so that the reader can find everything that they are looking for in one place and prevent them from having to browse on other dental websites to find out more. Once it has been carefully designed we will work to make sure that we maintain good search engine optimisation (SEO) for the website so when a reader is searching for their dental needs in your local area, your website and dental practice will be one of the first ones that they come across. To do this we use many tried and tested methods which help ensure that your website is at the top of the list of any dental searches in your area carried out on Google.

Google is the world’s most popular search engine and to remain at the top of the list of dental searches in your area requires time and knowledge which we will deal with for you. We use keywords linked to your location throughout the website that we know are popular in the area and correspond to the treatments and procedures that you offer so that when a reader searches for them, your website will be one of the first websites that Google recommends. We also write onsite articles, offsite articles and blogs for your dental practice and use the keywords throughout so that they can link back to your website. We will also create a good social media presence for you using Facebook and Instagram to help increase your target audience. Overall when all these methods are put together you will have a good patient attraction system in place which we will maintain for you so you do not have to worry about the marketing of your dental practice, instead, you can focus your time and efforts on your patients’ dental needs. Speak to us at Dental Focus Marketing and find out more about how we can help increase the number of patients coming through your door.

More about the patient attraction system

Monday 28th June 2021

Are you looking for ways to increase the number of patients visiting your dental practice? Do you want to fill your appointment books but are unsure about what you can do to help this?

Look no further, we Dental Focus Marketing are here to help you. Most dental practices offer the same treatments and procedures and there are numerous practices in each locality. Although dental care is always in demand and everyone understands the importance of visiting their dentist it does not necessarily mean that they will be visiting you. You need to stand out from the crowd.

To help increase the awareness of your dental practice, we at Dental Focus marketing have a successful group of strategies and techniques which together make up our patient attraction system, so you can leave your marketing worries with us whilst you focus on taking care of your patients.

How does our patient attraction system work

Our system works by addressing the 7Ps of dental marketing.  We have been using this method to help over 1000 dental practices create a successful website and online presence.

The 7PS of dental marketing are your profile, people, premises, price, promises, proof and products.

By addressing all these aspects of your dental practice we ensure a successful patient attraction system which consist of a unique, modern and personalised website, individually written on-site and off-site articles and blogs by our specialist writing team and we also raise awareness on social media platforms such as Facebook and Instagram to help get your practise heard and seen on a wider scale increasing website traffic which will hopefully translate into more patients.

How our patient attraction system will help you

Search engine optimisation is key in having a successful patient attraction system. When searching for answers to their dental requirements, patients type in keywords, this could be the issues they may be facing for example toothache, bleeding gums or tooth loss, it could be different types of dentistry such as emergency dental care or cosmetic dentistry, or they may search for specific dental treatments such as root canal treatments or dental implants. It is important that when they search for these terms your website is on the first page of the Google search results because 95% of readers will only click on the websites that appear on the first page. This is something that we will continue to take care of for you using our knowledge and expertise of dental SEO. According to what your dental practice offers we use keywords and link them to your location repeatedly throughout your website and in the articles and blogs that we continue to write for you and this will ensure that when your target audience are searching for their dental needs your dental practice will be one of the first options that they come across. When they find you we will have created an excellent home page which will grab their attention using your individual profile and USPs, and after having browsed your great website you will have a constant flow of patients coming through your door.

Speak to us at Dental Focus marketing today and leave all your marketing worries to us and focus on creating happier and more beautiful smiles each day.

Attracting patients to your practice

Wednesday 9th June 2021

Whether you are a new dental practice or an established business, we know that you are always looking for ways to attract more patients. Rest assured you have come to the right place. We at Dental Focus Marketing have been helping dental practices with their dental marketing for almost 20-years. We have won multiple awards, and we will use our knowledge and expertise to design an individually tailored patient attraction system for you to help increase the number of patients through your door. With numerous dental practices in every town, each providing similar treatments and procedures, you have to stand out from the crowd. How can you make your dental practice more seen and heard? Leave your marketing worries to us. Over the last two decades, we have helped over 1000 dental practices successfully attract new patients, and now we are here to help you. We will use our tried and tested methods to create a patient attraction system to help you do this.

The 7PS of dental marketing

We use different techniques in our patient attraction system, and these are based around the 7Ps of dental marketing. These Ps are the Profile of your dental practice, the People in your team, the location of your Premises, the Prices of your treatments and procedures, your Promises of good customer service, Proof of successful case studies and individually tailored Products or services that you can offer your patients.

A good website and homepage

With all this information we will proceed by developing a modern, attractive and engaging website that will address your 7 Ps. We have vast experience in creating websites so you can rest assured that you are in safe hands. We will create a homepage that showcases your Profile and your USPs. We will aim to make sure that the home page catches and holds the reader’s attention to find out more about your practice and to do this we will focus on your profile and USPs to show the reader what you can offer that other dental practices in your area cannot, and encourage them to read on.

People and premises

We all know that dental phobia is very common and nervous patients are likely to search more deeply and look for comforting, reassuring information on your website before they consider visiting you. This is where a few more of the 7Ps of dental marketing come in to play. We will find out more about the people at your dental practice and your website will include photos of your team looking happy, friendly and caring while showing off their beautiful smiles. We will display your Premises in the best light, with virtual tours that present a clean, professional environment that also looks comfortable and luxurious at the same time. The correct representation of the people and premises of your dental practice is important in making the patients feel reassured that they will be looked after well and when everyone is offering similar treatments and procedures, this can help them pick you over your competitors.

Speak to us at Dental Focus today to find out more about how we use the 7Ps of dental marketing in our patient attraction system and how our methods and techniques can help increase the number of patients at your dental practice today.

Our patient attraction system

Friday 28th May 2021

When you are running a dental practice, you will most likely be searching for ways to attract new patients. At Dental Focus, we have created a patient attraction system which can help you and your practice attract and engage people and increase the amount of new enquiries you receive.

Targeting audience

The first step of our system is targeting a specific audience, which is beneficial as there is more chance of that person actually becoming a patient, as opposed to just putting your website out there in the open and hoping the right people see it. This is mainly done by the use of SEO, which stands for Search Engine Optimization, and this can be a huge help in getting onto the first page of Google.

SEO is a group of processes that can help to boost your website on relevant searches. One of the main ways this can be done is by putting certain keywords in your content that people commonly search, it is usually short phrases. An example of this would be adding things such as “dentist in London” or “dental implants in London”. Having these keywords can make it easier for Google to see that your website has relevant content and will therefore push it up in the rankings.

Attracting leads

Once you have successfully targeted the right audience and someone clicks on your site, this is when you need to focus on the second step of our patient attraction system, which involves attracting those leads to continue using your site. You can attract the leads by having a well functioning and inviting website, and by including good features within it. By adding things such as good pictures and videos of your practice, contact information, patient testimonials, Google virtual tours and more, you can entice someone to stay on your site and eventually enquire.

When you work with us here at Dental Focus, we will make sure that we create your website in a way which reflects your practice well, and includes all of the things mentioned above and more. If your website is messy and doesn’t work well, this can reflect negatively on your practice and look unprofessional.

Engaging and nurturing leads

Once the potential new patient has been attracted to your practice and your website, this is when the third stage of the patient attraction system will happen. In order to really turn the leads into patients, it can really help to engage with those people and encourage them to go ahead with the treatments they want. This can be done in a few ways, but a big part of how you can engage and nurture leads is through social media. This is especially effective if you link your social media accounts on your website, as if someone wants to research further, they can go over to your social media and connect with you or other patients on your page. This engagement can really help to bring new patients in and it makes them feel more comfortable to come into your practice if you have engaged with them prior.

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!