Patient Attraction System

The importance of a strong patient attraction system

Friday 17th September 2021

Delegate your marketing issues to Dental Focus Marketing

There are many different techniques and strategies involved in marketing your dental practice online and creating a strong patient attraction system. We, at Dental Focus Marketing, are an award-winning digital dental marketing team with almost 20 years of experience in helping dental practices market their businesses successfully online.

Dental marketing needs to be a priority to help boost the success of your business because, without a strong online presence, you will start losing potential patients to your local competitors. It can be a time-consuming process as marketing requires constant maintenance and needs to be carried out continuously. Therefore, by delegating the marketing of your dental practice to our team at Dental Focus Marketing, you can rest assured that it is in good hands and focus your time and efforts on looking after your patients’ needs.

There are many ways in which you can raise awareness about your dental practice using the internet. The internet is a powerful tool that needs to be made the most out of so that you can enjoy the success of your business. Unless you are trained in information technology or have a dedicated member of staff to deal with the marketing of your dental practice, you may miss out on many opportunities that would have otherwise arisen from efficient online marketing and a strong patient attraction system.

We will use our tried-and-tested methods and techniques to make sure that your patient attraction system is working 24-hours a day and 7-days a week to maximize the number of new patients walking through your door.

The 7 Ps of marketing for an effective patient attraction system

Our patient attraction system is put together using the 7 Ps of marketing to make sure that we address all aspects of your dental practice. This ensures that patients can find everything that they are looking for regarding their dental needs. We include a large hyperlink which potential patients can click to contact you if they are unable to find what they are looking for, unsure of a specific treatment or procedure or, hopefully, want to book an appointment to visit you in person.

All information is individually tailored and written by our writing team. We will use your profile and USPs to help differentiate you from other practices whilst simultaneously conveying the importance of regular dental check-ups and looking after oral health. This not only helps attract new patients but also encourages existing patients to visit you more often.

Speak to us at Dental Focus Marketing today to find out more about how we address each of the 7 Ps of marketing to individually tailor your website and patient attraction system for you and how this can help bring in more patients to your dental practice very soon.

The importance of a good patient attraction system to boost of the success of your practice

Wednesday 8th September 2021

A good patient attraction system is important for attracting new patients to your practice and to help boost the success of your business. You may have a fantastic dental practice with a strong team boasting excellent qualifications; however, to be successful, you need to make people aware of your presence in this overcrowded market of dentistry. In this age of digital technology, online dental marketing is the only way forward and it is necessary to have a good patient attraction system in place that will work for you 24-hours a day, 7-days a week.

Here, at Dental Focus Marketing, we want to share our knowledge and expertise with you. We will help design a strong patient attraction system which we will maintain for you so that you can focus your time and efforts on looking after your patients rather than spending your time marketing your business. Online marketing is a complicated and time-consuming process to manage; therefore, you should delegate your marketing issues to us and let us find new patients for you. This will not only boost the success of your practice but also keep your staff busy and increase job satisfaction for both you and your team.

Empty waiting rooms can be a depressing scene to behold. So, speak to us at Dental Focus Marketing today and find out about the various techniques and strategies that we can use to help create a patient attraction system for your dental practice to fill up your appointment books, bringing in new patients through your door.

Finding ways to stand out from the crowd

The internet is a highly competitive place for online marketing, so there are principles of marketing which need to be followed but also individually tailored to your dental practice so that you may succeed in being distinguishable from the crowd. With most dental practices offering similar treatments and procedures, if you follow the same marketing techniques as your competitors, then patients will not be able to see that you are the better choice out of all. By checking out what your competitors’ websites look like and what they are able to offer their patients, we can tailor your website to offer the same in a far more exciting manner while also filling the gaps in the market at the same time. This includes choosing a specific field of dentistry that is less emphasised by your competitors and becoming the best in that field. This will help attract new patients who may also take you up on the other services and treatments that you offer.

Over the years here at Dental Focus Marketing, we have built up plenty of experience in creating dental websites and putting in place strong attraction systems, so speak with us today about how we can help do the same for you while also differentiating you from the others at the same time. We will help encourage potential patients to visit you in person and promote the success of your dental practice very soon.

The importance of a patient attraction system

Wednesday 18th August 2021

There are many different methods and techniques which can be used to create an effective patient attraction system for your dental practice. Using digital dental marketing our multi-award-winning team here at Dental Focus Marketing can help put your practice on the digital map and attract a whole set of new patients for you in this overcrowded market. With dental practices up and down the country available everywhere you look, it is important to have a good patient attraction system to help you stand out from the crowd and also to prevent you losing potential patients to your competitors. Book a consultation with our team at Dental Focus Marketing today and find out about our patient attraction system and how it has successfully helped over 1000 dental practices over the last two decades.

Dental SEO

The first step is to create an attractive and informative website for yourself which addresses all aspects of your practice. Once we have developed the website, there are many other strategies which need to be carried out and maintained to help make sure that your website can be found. We will carry out search engine optimisation to make sure that Google recognises that your website has the answers to all the dental queries in your local vicinity.  Dental SEO makes sure that Google puts your website at the top of the search results page of any searches with regard to dentists in your area. This is vital because much research has shown that in this modern and hectic world, nobody wants to waste their time sifting through a list, rather they want to be directed to whichever is best for them. To help Google do this requires knowledge of the algorithms that Google uses which are changing on a regular basis, however if you leave your marketing issues with us then you have nothing to worry about, as we will maintain this continuously for you.

Social media

As part of your patient attraction system we employ the use of social media to help show off your practice to a wider audience and also help boost your dental SEO. Social media is an extremely powerful tool in getting your dental practice seen and heard. Here at Dental Focus Marketing we like to use Facebook and Instagram, two of the most popular social media platforms which attract different audiences and have different formats too. Facebook is preferred by a more mature audience and is a good way of connecting to people. On Facebook we can create groups using your existing patients. We create content to keep them happy and informed and also encourage them to share these links with their friends and family, thereby increasing your audience. Instagram is used by millennials and teenagers and relies heavily on images and videos, this requires more content, but if you can attract one young patient every now and then and hold on to them for life then the effort is worthwhile. By using both platforms you can widen your audience dramatically.

Speak to us today and find out about what else we can do to develop a fantastic patient attraction system for your dental practice and help bring more patients through your door.

How to attract new patients to your dental practice

Wednesday 21st July 2021

Dental Focus marketing will create a strong online presence for you

A good patient attraction system is important to keep your dental practice running successfully and to increase the number of new patients coming through your door, so book an appointment with our award-winning dental marketing team today to find out how we can help you. We, at Dental Focus marketing, will create an excellent patient attraction system for you that will take care of all your dental marketing needs. We will use our knowledge and expertise to create a strong online presence that we will maintain so you can focus your time and expertise on looking after your patients. Speak to our friendly dental marketing team today and leave your online marketing worries for your dental practice with us.

The importance of a bespoke dental website

Online marketing requires a modern and eye-catching website and this is where our dental marketing team will begin their work on creating a patient attraction system for you. We will collate as much information about your dental practice as we possibly can and to make sure that we do not leave anything out we use a 7Ps of dental marketing approach to ensure that we have addressed all aspects of your practice so that once a potential patient reaches your website they will be able to find all the information that they need to fulfil their dental requirements. We will use the profile of your practice and your USPs to create an attractive homepage that will grab the attention of the reader and encourage them to explore the website further. The website will consist of information with regards to the people on your team and the premises of the actual practice itself. These will be portrayed to reassure the reader that they are in good hands, ease any worries they may have and encourage them to book an appointment and visit the practice in person.

The website will explain all the treatments and procedures that you offer including the different types of dentistry that are available at your practice and make prices of treatments and procedures very clear, offering payment plans where possible to allow the reader to invest in further treatments where possible. We will use before and after pictures of successful treatment at the practice and include reviews and testimonials from existing patients to back up our claims of good customer service and quality Dental Care.

Book a consultation with Dental Focus Marketing

Once the website is up and running we will continue to maintain it for you to ensure search engine optimisation (SEO) which means that when a reader is searching for their dental needs in your local area then your website will be the first one that they will come across on Google. Speak to us at Dental Focus Marketing today to find out about these methods that are used to maintain a strong patient attraction system for your dental practice and watch how we help you fill up your appointment books very soon.

How a good patient attraction system will help increase the success of your dental practice

Monday 12th July 2021

There are many different techniques and methods involved to create a patient attraction system and invite new patients to your dental practice. Online marketing requires knowledge of information technology to help navigate your way through the ever-changing strategies that are required to create a strong online presence. Without a good online presence, it is easy to get lost in the crowd with numerous dental practices in every town and city. With most of them advertising their treatments and procedures online, it is important to seek the help of our experienced team here at Dental Focus Marketing to create and maintain an excellent system for your dental practice to help you stand out from the competition.

The importance of a good website and search engine optimisation

To set up a patient attraction system we will first create a website for your practice or if you already have a dental website we can work together to modernise it and make it more attractive. The website will be bespoke, individually tailored for you and address every aspect of your dental practice to include all treatments and procedures available so that the reader can find everything that they are looking for in one place and prevent them from having to browse on other dental websites to find out more. Once it has been carefully designed we will work to make sure that we maintain good search engine optimisation (SEO) for the website so when a reader is searching for their dental needs in your local area, your website and dental practice will be one of the first ones that they come across. To do this we use many tried and tested methods which help ensure that your website is at the top of the list of any dental searches in your area carried out on Google.

Google is the world’s most popular search engine and to remain at the top of the list of dental searches in your area requires time and knowledge which we will deal with for you. We use keywords linked to your location throughout the website that we know are popular in the area and correspond to the treatments and procedures that you offer so that when a reader searches for them, your website will be one of the first websites that Google recommends. We also write onsite articles, offsite articles and blogs for your dental practice and use the keywords throughout so that they can link back to your website. We will also create a good social media presence for you using Facebook and Instagram to help increase your target audience. Overall when all these methods are put together you will have a good patient attraction system in place which we will maintain for you so you do not have to worry about the marketing of your dental practice, instead, you can focus your time and efforts on your patients’ dental needs. Speak to us at Dental Focus Marketing and find out more about how we can help increase the number of patients coming through your door.

More about the patient attraction system

Monday 28th June 2021

Are you looking for ways to increase the number of patients visiting your dental practice? Do you want to fill your appointment books but are unsure about what you can do to help this?

Look no further, we Dental Focus Marketing are here to help you. Most dental practices offer the same treatments and procedures and there are numerous practices in each locality. Although dental care is always in demand and everyone understands the importance of visiting their dentist it does not necessarily mean that they will be visiting you. You need to stand out from the crowd.

To help increase the awareness of your dental practice, we at Dental Focus marketing have a successful group of strategies and techniques which together make up our patient attraction system, so you can leave your marketing worries with us whilst you focus on taking care of your patients.

How does our patient attraction system work

Our system works by addressing the 7Ps of dental marketing.  We have been using this method to help over 1000 dental practices create a successful website and online presence.

The 7PS of dental marketing are your profile, people, premises, price, promises, proof and products.

By addressing all these aspects of your dental practice we ensure a successful patient attraction system which consist of a unique, modern and personalised website, individually written on-site and off-site articles and blogs by our specialist writing team and we also raise awareness on social media platforms such as Facebook and Instagram to help get your practise heard and seen on a wider scale increasing website traffic which will hopefully translate into more patients.

How our patient attraction system will help you

Search engine optimisation is key in having a successful patient attraction system. When searching for answers to their dental requirements, patients type in keywords, this could be the issues they may be facing for example toothache, bleeding gums or tooth loss, it could be different types of dentistry such as emergency dental care or cosmetic dentistry, or they may search for specific dental treatments such as root canal treatments or dental implants. It is important that when they search for these terms your website is on the first page of the Google search results because 95% of readers will only click on the websites that appear on the first page. This is something that we will continue to take care of for you using our knowledge and expertise of dental SEO. According to what your dental practice offers we use keywords and link them to your location repeatedly throughout your website and in the articles and blogs that we continue to write for you and this will ensure that when your target audience are searching for their dental needs your dental practice will be one of the first options that they come across. When they find you we will have created an excellent home page which will grab their attention using your individual profile and USPs, and after having browsed your great website you will have a constant flow of patients coming through your door.

Speak to us at Dental Focus marketing today and leave all your marketing worries to us and focus on creating happier and more beautiful smiles each day.

Attracting patients to your practice

Wednesday 9th June 2021

Whether you are a new dental practice or an established business, we know that you are always looking for ways to attract more patients. Rest assured you have come to the right place. We at Dental Focus Marketing have been helping dental practices with their dental marketing for almost 20-years. We have won multiple awards, and we will use our knowledge and expertise to design an individually tailored patient attraction system for you to help increase the number of patients through your door. With numerous dental practices in every town, each providing similar treatments and procedures, you have to stand out from the crowd. How can you make your dental practice more seen and heard? Leave your marketing worries to us. Over the last two decades, we have helped over 1000 dental practices successfully attract new patients, and now we are here to help you. We will use our tried and tested methods to create a patient attraction system to help you do this.

The 7PS of dental marketing

We use different techniques in our patient attraction system, and these are based around the 7Ps of dental marketing. These Ps are the Profile of your dental practice, the People in your team, the location of your Premises, the Prices of your treatments and procedures, your Promises of good customer service, Proof of successful case studies and individually tailored Products or services that you can offer your patients.

A good website and homepage

With all this information we will proceed by developing a modern, attractive and engaging website that will address your 7 Ps. We have vast experience in creating websites so you can rest assured that you are in safe hands. We will create a homepage that showcases your Profile and your USPs. We will aim to make sure that the home page catches and holds the reader’s attention to find out more about your practice and to do this we will focus on your profile and USPs to show the reader what you can offer that other dental practices in your area cannot, and encourage them to read on.

People and premises

We all know that dental phobia is very common and nervous patients are likely to search more deeply and look for comforting, reassuring information on your website before they consider visiting you. This is where a few more of the 7Ps of dental marketing come in to play. We will find out more about the people at your dental practice and your website will include photos of your team looking happy, friendly and caring while showing off their beautiful smiles. We will display your Premises in the best light, with virtual tours that present a clean, professional environment that also looks comfortable and luxurious at the same time. The correct representation of the people and premises of your dental practice is important in making the patients feel reassured that they will be looked after well and when everyone is offering similar treatments and procedures, this can help them pick you over your competitors.

Speak to us at Dental Focus today to find out more about how we use the 7Ps of dental marketing in our patient attraction system and how our methods and techniques can help increase the number of patients at your dental practice today.

Our patient attraction system

Friday 28th May 2021

When you are running a dental practice, you will most likely be searching for ways to attract new patients. At Dental Focus, we have created a patient attraction system which can help you and your practice attract and engage people and increase the amount of new enquiries you receive.

Targeting audience

The first step of our system is targeting a specific audience, which is beneficial as there is more chance of that person actually becoming a patient, as opposed to just putting your website out there in the open and hoping the right people see it. This is mainly done by the use of SEO, which stands for Search Engine Optimization, and this can be a huge help in getting onto the first page of Google.

SEO is a group of processes that can help to boost your website on relevant searches. One of the main ways this can be done is by putting certain keywords in your content that people commonly search, it is usually short phrases. An example of this would be adding things such as “dentist in London” or “dental implants in London”. Having these keywords can make it easier for Google to see that your website has relevant content and will therefore push it up in the rankings.

Attracting leads

Once you have successfully targeted the right audience and someone clicks on your site, this is when you need to focus on the second step of our patient attraction system, which involves attracting those leads to continue using your site. You can attract the leads by having a well functioning and inviting website, and by including good features within it. By adding things such as good pictures and videos of your practice, contact information, patient testimonials, Google virtual tours and more, you can entice someone to stay on your site and eventually enquire.

When you work with us here at Dental Focus, we will make sure that we create your website in a way which reflects your practice well, and includes all of the things mentioned above and more. If your website is messy and doesn’t work well, this can reflect negatively on your practice and look unprofessional.

Engaging and nurturing leads

Once the potential new patient has been attracted to your practice and your website, this is when the third stage of the patient attraction system will happen. In order to really turn the leads into patients, it can really help to engage with those people and encourage them to go ahead with the treatments they want. This can be done in a few ways, but a big part of how you can engage and nurture leads is through social media. This is especially effective if you link your social media accounts on your website, as if someone wants to research further, they can go over to your social media and connect with you or other patients on your page. This engagement can really help to bring new patients in and it makes them feel more comfortable to come into your practice if you have engaged with them prior.

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!

Proof on dental websites A guide to one area of our patient attraction system

Monday 10th May 2021

When a patient is looking for information about cosmetic dental procedures, like dental implants, it can be all too easy for dental clinicians to get caught up on the technical aspects.

And as such, it can be all too easy for practitioners when they are designing a webpage to focus on the more clinical aspects of the fitting of the implants, as opposed to what the patients actually want to see- the proof. The proof that your team can not only fit dental implants but that you have fitted dental implants in the past (successfully!) and that your team are trained to fit dental implants. After all, you wouldn’t hire a tattoo artist without seeing their portfolio, so you need to make sure that you showcase your skills to your patients via photographs and videos on your surgery page.

At Dental Focus, we know how important proof is when it comes to attracting new patients. We have devised our own patient attraction system, which focuses on 7 key points that will not only attract patients to your surgery but will also ensure that they undertake their desired treatments with your team. And when it comes to the proof aspect of our system, photos speak louder than words!

But what are some of the other areas of proof we have identified as important when we developed our patient attraction system? Read on to find out!

Before and after

OK, so when it came to devising the proof aspect of our patient attraction system, we found that patients enjoy scrolling through before and after pictures of cosmetic dental treatments.

Why? Because it allows them to look through your team’s skill sets and to compare the photos to their own teeth and provides proof of what you can achieve.

So, when you hire our team at Dental Focus to makeover your surgery page, we will create a gallery of your team’s work, ranging from orthodontic procedures all the way to dental implants. If you offer facial aesthetics, we will use these images too.

Qualifications

You know your team is qualified, we know your team is qualified but potential patients who want to undertake a specialist area of cosmetic treatment will want to know everything about your expertise and we don’t blame them!

Once again, our team will create a separate area on your surgery page that introduces your team and displays their basic qualifications (and any additional training) so site visitors have proof that when they choose your team, they are choosing the best.

Your staff

How does this differ from the aforementioned section?

When it comes to nervous patients (who often need to undertake more extensive procedures, it is important to showcase who works on your team and in which area.

If you have a dentist who specialises in nervous patients, we will place their photo on your site as proof that when a more anxious patient comes to your surgery, they will have a clinician who will look after them. Simple!

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!

Promises and proof; 2 areas of our patient attraction system at Dental Focus

Wednesday 14th April 2021

When you are looking for a service online, how do you know that the site you have clicked on can offer it to you?

When it comes to areas like cosmetic care, such as haircuts, manicures or even cosmetic dental care, chances are that you will look at the photograph gallery that each website has. After all, you want proof that the people you want to employ can do what they say they can!

And you’re not alone. When it comes to searching for any type of business online, more and more people want to see physical proof that what they want can be achieved, making photographs and even videos a must-have for almost any site, especially dental surgery sites.

At Dental Focus, we have constructed a unique patient attraction system based on this principle, so we can pass our knowledge of how to attract new patients on to you. We use the 7 Ps as part of our SEO strategy profile; people, premises, prices, promises, proof and products to makeover your dental website, turning it into an invaluable part of your surgery’s success.

In this article, we will be exploring our patient attraction system in relation to promises and proof, to display how we use these ideas to boost your internet presence and patient list.

Promises and proof

All dental patients deserve the highest level of care and so, when you choose Dental Focus to promote your surgery, we will ensure that your page reflects the promise of care that you want it to.

And, as mentioned earlier, a key way to display many parts of our patient attraction system is with photographs and videos. Photographs will display your patients receiving a high level of care, which will boost enquiries.

Proof will be in the images of gleaming white smiles after makeovers, with nothing to deter prospective patients, no equipment and no clinical terminology. This is the proof of your promise, which will lead to a higher level of interest if displayed correctly.

Qualifications and expertise

When we redesign your surgery site, we will ensure that there is a ‘staff profile’ page; this will utilise both the promise and proof section of our system.

With friendly photographs and a brief section discussing your staff’s qualifications, this is a great way to showcase the expertise of your team.

Videos

Personalisation is key to attracting more patients and what better way to do this than with a video?

This will enable you and your staff to talk through common procedures that you can perform (proof) with your promise about what your patients can expect when they come to you for it. Our team can offer you pointers on how to create one of these videos, so contact us for more information.

Reviews

Once again, these are an essential part of any dental website and tie into the proof and promise areas of our system.

We will create a review page on your site, allowing visitors to assess your suitability to provide services for them and their unique needs.

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!