Advances in information technology have made it easier than ever to get your name across to a wide audience and attract the attention of the locals. The days of printing out leaflets and calling cards are now a thing of the past, and, with the introduction of the World Wide Web, the last few decades have seen a complete shift from paper marketing to digital marketing. Here, at Dental Focus Marketing, we are a digital dental marketing agency and we would like to offer our knowledge and expertise to help create a system that will work to attract new patients to your dental practice and boost the success of your business.
The importance of a good homepage
Firstly, you will need a bespoke, modern and attractive dental website that will tell the world all about who you are as a team. A website is will allow you to show off, and, by making the most of your website, you can put a good patient attraction system in place for your business.
First impressions are extremely important and it is almost like the first time a patient walks into your practice. Your homepage is the first thing that your potential patient will see and read about you. Research has shown that it is important that your homepage attracts the attention of your potential patient within the first 5 seconds otherwise it is likely that they will look elsewhere.
There are many ways in which you can make sure that your reader stays on your homepage for longer than 5 seconds. One of these is to include an interesting and exciting introductory video from you or your team members to acknowledge the patient, greet them and tell them why they should choose you rather than the other practices in your area. This is your chance to encourage your potential patient to explore the rest of your website and find out more about you.
The importance of an engaging website
The content of the website will be made up of informative and interesting information with regards to looking after dental health and the treatments and procedures that you provide at your practice. To make sure your website has a good patient attraction system, we will include plenty of photographs and videos to help break up the text, making your website more interactive and stimulating. By engaging with your potential patient throughout the website, once they have found what they were looking for, you would have already built up a sense of confidence and reassurance in their mind. Therefore, hopefully, they will be persuaded to contact you to either find out more information or book an appointment to visit you in person. And, by including a large click-to-call button on the right-hand side of every page on the website, you will help promote this further.
Speak to us at Dental Focus Marketing today and find out more about the different methods we can use to help you maintain an excellent patient attraction system for your dental practice.