How we update dental website to make them successful
So you’ve spent a great deal of time and effort putting together your surgery web page and to your mind, it looks great. But is it doing its job as part of your marketing strategy?
In 2022, when you have a dental surgery, your dental surgery website should act as your calling card or your business card in order to attract new patients. If it is not doing this, then something may need to be altered in order for it to work. But how do you know exactly which bits are working and which bits aren’t?
At Dental Focus, we know all there is to know about dental websites and when you come to us to have yours made over, we will ensure that it acts as part of your marketing strategy to attract as many new patients as possible. Whilst also helping to ensure that your brand is recognisable and successful.
With that in mind, what exactly do we do to dental websites in order to help them become a core feature of any marketing strategy?
Speed it up!
Have you ever clicked onto a web page and found that the homepage itself does not load in five seconds? This is an irritation to people who are visiting the website and when it comes to marketing, it is a big no-no. For dental websites to be successful the homepage has to load in as little as three seconds. Our team at Dental Focus can ensure that this occurs with your surgery page, which will help more people to stay engaged when they click on it. It will also allow it to rank higher with Google bots, getting it onto the first page of Google when certain words are searched for.
Compress images
You want to have as many images on your website as possible to keep it engaging and showcase what you do. However, your images may be too large and may be creating issues with the loading time. Our team will be able to compress the images while still helping them to keep their clarity. So your surgery presentation will not suffer and your page will load quicker.
Layout
The layout of your surgery page is important as, once again, it needs to attract Google bots and Google bots only respond to web pages that have a logical layout. This may not alter the original website design or layout too much, but trust us when we say that we know what we are doing when it comes to creating logical layouts for websites!
Photos and images
The photos and images on your surgery page will need to be of your surgery itself (inside and out) and you will need to have a section dedicated to introducing all of the members of your staff. Each one having a small paragraph about who they are, where they come from and what their training is etc. The images used require to be of a high quality to look professional and your staff will need to look approachable in order for this to work as part of updating your surgery site.
Social media links
If you do not have a social media page for your dental surgery, we will create one and will link it to the homepage of the site itself. This will help people to access a wider range of content and will help them to see things that may not be available on your web page itself. Once again, reaching a wider demographic.