The role of dental SEO in promoting your website
If you would like to boost the success of your business and have your waiting room buzzing with patients and treatment rooms occupied with happy and satisfied dentists, then speak to our digital dental marketing team here at Dental Focus Marketing. We can create a bespoke and attractive dental website for your practice and make the most of it using dental SEO.
What is dental SEO?
You may have heard of the term search engine optimisation (SEO); however, unless you are concerned with information technology, it may be a new concept for you. Dental SEO is a system of methods and strategies that are put together to help place your dental website on the first page of a Google search for dental issues in your area. So, when a potential patient searches a particular dental term whilst in your vicinity, Google will put together a list of all the dental practices with an online presence. Therefore, with good SEO, your website will be near the top of the list.
It is important to make sure that you can remain on the first page of the search results because research has shown that most people neither have the time nor desire to browse through the entirety of the list. Instead, they will either choose from the first few options that come up or change their search term if necessary. Here, at Dental Focus Marketing, we aim to get you into the top positions and keep you there for as long as possible.
Google My Business
SEO does not happen overnight; it is something that has to be worked on and maintained. One of the easiest ways to create good SEO is to make a Google My Business page and get your website on the map, literally.
Google My Business is a free tool that helps create SEO by putting your website on the list of dentists in your area. Furthermore, you are can put all the information that you want your potential patients to be aware of (contact details, address, opening hours, treatments offered, specialities, summary of the practice) onto your Google My Business page. This information, alongside that of other nearby dental practices, will be placed at the top of the search results list for a Google search for dental practices in your area.
Strategies for good SEO
The next part of the list is made up of the organic listings, which are generated by Google depending on how well you maintain your website and how strong your online presence is. At Dental Focus Marketing, this is our area of speciality. So, by speaking to one of our experienced and knowledgeable team members, you can find out more about our tried and tested methods of maintaining SEO for your website. It is a time-consuming process, but once in place, it will attract new patients 24 hours a day, all week long, allowing you to focus your efforts on looking after your patients whilst we help keep your appointment book packed.