The role of Google reviews and ratings for dental SEO
It is important that you have a dental marketing campaign with search engine optimisation or dental SEO so that potential patients can find you quickly and easily when they are in a dental emergency or looking for a new dental practice in the area.
Dental SEO is a system of techniques that come together to help boost your position in the search results lists for dental queries. There are a number of techniques that you could implement into your marketing campaign; however, some are more effective than others and will help increase your rankings quicker. Speak to us at Dental Focus Marketing. We are a worldwide digital dental marketing team with over two decades of experience in creating fantastic dental marketing campaigns to boost the success of dental practices. We specialise in digital dental marketing, and our award-winning team will make sure that your campaign is fully optimised so that you continuously attract potential patients, increasing revenue and growing your business.
Google reviews
A 5-star Google rating and a large collection of excellent patient reviews are two of the key factors in successful digital marketing. It is more than likely that a prospective patient will call the dental practice that is near the top of the search results list and has the most positive reviews. This means that even though you may not be the first website on the list, you will attract more attention if you have a lot more positive reviews than your competitors. You should display some of the best reviews on your website and ask patients to post reviews on other platforms, such as Facebook or Instagram, to maximise the potential that good reviews can bring.
Word-of-mouth referrals are a thing of the past, and the majority of patients will read your reviews on your website before they visit you in person. Google reviews can help build trust and credibility; therefore, it is essential that you ask each of your patients to give you a rating and post positive reviews every time they visit the practice.
Dental anxiety and dental phobia are very common in Australia, and most patients avoid the dentist until it is an emergency or they have caused irreversible damage to their teeth. To help nervous patients address their fears and trust you, you will need to rank highly on the search results list. If they see that you are a 5-star rated dental practice with excellent reviews and ranking at the top of Google’s search results list, then they will be assured that you are a high-quality dental practice and trust you to provide good dental care and service. This will encourage them to visit your website, learn more about you and the treatments and procedures that you have to offer and eventually visit you in person to address their dental needs.
Speak to us at Dental Focus Marketing today and find out about the many other dental SEO techniques and strategies that can help boost your ranking in search results lists.