Dental marketing tips for solo dental practitioners
When most people think of the word marketing, they picture a large firm with a vast team working through projections and discussing advertising budgets.
This can even be something of a fact when it comes to dental surgeries; larger groups will have a larger marketing budget, with a larger team who are dedicated to keeping the surgery expanding.
But what happens if you are a much smaller dental surgery or even a solo dental practitioner? Are the tips and techniques the same?
At Dental Focus, we can help dental surgeries of all sizes with their dental marketing, ensuring that your website gets noticed on Google search engine results, thus drawing more people to your dental surgery and helping you to grow.
So, what are some of the dental marketing tips that we use to help dental surgeries expand? Read on to find out!
Local SEO
If you are a solo dentist, you need to invest in local SEO. Local search engine optimisation (SEO) is a digital and dental marketing technique that focuses on optimising your website for local search queries. This will include our team optimising your website content for local keywords, building local citations, and ensuring your website is mobile friendly. By doing so, we can increase your visibility in local results and will, therefore, attract more local patients to your practice.
Online reputation management
Your online reputation plays a crucial role in attracting new patients to your practice. As a solo dental practitioner, it’s essential to monitor and manage your online reputation on review sites like Yelp, Google My Business, and Healthgrades. Our team at Dental Focus can oversee this by responding to reviews, addressing negative feedback, and showcasing positive reviews, all of which can help build trust and attract new patients.
Referral programmes
Referral programmes are a cost-effective way to attract new patients to your practice. You can incentivise existing patients to refer friends and family to your practice by offering discounts, free services, or other rewards. Referral programmes can be promoted through email marketing, social media, and your website. If this sounds like a lot of work, you guessed it, our team at Dental Focus can oversee all of these areas for you!
Patient reviews
Patient reviews are one of the most powerful marketing tools for solo dental practices. By encouraging patients to leave positive reviews on review sites and social media, you can help to attract new patients and build your online reputation. You can also feature patient reviews on your website and in your marketing materials. Of course, for the sake of getting your reviews seen by more people, our team will also recommend that you have them placed on a neutral website as well, such as Google reviews or Yelp reviews.
Social media marketing
Social media platforms are easily one of the best and most formal ways that you can connect with patients and promote your practice. At Dental Focus, we know that even solo practitioners need to be on social media platforms like Facebook, Instagram, and Twitter to showcase their expertise, share oral health tips, and promote their own services. So, we will use social media to connect with patients, respond to questions and concerns, and build relationships.