FAQs about dental websites answered by Dental Focus

When you have a dental surgery website, you would need it to work effectively to be a successful part of your marketing programme.

And as is the way with most things, certain things can make a dental surgery page more successful, such as logical layouts and unique content. However, other things can cause the website to drop further in Google’s ranking system and lose potential patients, such as a long loading time.

When you come to Dental Focus, we can help you make your dental surgery page a core part of your marketing and will ensure that it keeps those who visit it impressed and engaging with it. We have created thousands of dental websites and know what it takes to get onto the first page of Google’s search results!

So, here, our team answers common questions that we have received about dental websites.                                                                `

Is a slow dental website bad for SEO?

A slow website can definitely have a negative impact on dental SEO. Slow-loading pages can negatively affect website ranking, which can ultimately lead to fewer visitors to your website. Additionally, slow loading speeds can cause visitors to lose patience and leave your site before they actually get to see what you offer. This means that they won’t come across the services that you offer, which can affect both online and offline lead generation. It’s essential to ensure that any dental websites you have are optimised to load quickly in order to maximise SEO effectiveness.

What is meant by a logical layout?

A logical layout on a webpage refers to an arrangement of page elements and content in a clear and organised manner. It should be designed to make it easy for visitors to find the information they are looking for and provide a pleasant user experience. The elements should be intuitively grouped in logical sections, with a clear flow and separation between individual pieces of content. The navigation should be easily accessible and provide users with a sense of where they are on the website. In addition to this, your website will need to follow a logical layout so that Google bots can scan it easily and rank it based on what they find.

How do Google bots scan a website?

Google bots (also known as web crawlers) scan websites using an algorithm to visit web pages and gather information about them. The bots index the website’s content as part of Google’s search indexing process, which helps Google provide relevant search results. To ensure that the scans are as thorough and accurate as possible, Google constantly updates the algorithm used. So, our team will keep your page up to date with the algorithm to ensure it gets scanned.

What is voice search, and how does it link to the success of websites?

Voice searching involves saying something to an AI assistant, like ‘Hey, Siri.’ It has become a common feature, and it is predicted that in 2023, it will be a large part of dental marketing and SEO. So, your website content will need to be chattier, have less jargon and be more informative to keep it and your surgery ranked highly in Google’s search results.

Why do my blog posts have to be unique?

Your blog posts need to be unique so the search engines can differentiate you from other website content. If your website content is plagiarised, Google’s algorithm won’t be able to tell your website apart from another one, leading to fewer visits and fewer conversions.