Our team’s approach to dental SEO
If you currently have a dental surgery website that is not attracting new patients to your surgery, you may as well not have a website at all
In 2022, SEO or search engine optimisation is the easiest, cheapest and most efficient way to attract new people to your dental surgery and if you haven’t invested in this area yet, you may be losing a lot of money to your competitors.
When you approach our team at Dental Focus to help you turn this around, our unique approach to dental SEO will surely provide results. We have been working in this area for over 20 years and our highly trained staff know exactly what is required to make your dental website one of the most valuable marketing tools, if not the most valuable marketing tool, that you have.
How do we do it? What exactly is involved in our dental SEO plan? Read on to find out.
Customised
Uniqueness and customisation are key when it comes to search engine optimisation in every area, from unique blog pieces to unique website content and indeed, a unique website layout. Dental SEO that is not based on this will surely fail and our team will always ensure that your website design and content is unique, so it has a higher chance of attracting those all-important Google bots.
Patient focused
Your website is your beacon for attracting new patients to your surgery and as such, it will need to be patient focused. The average patient will only spend 3 seconds browsing each website, so in that time, we will help you make an impression by using a logical layout, easy-to-follow format and of course, having a lot of patient testimonials on your website. It will be easy for even those who are not tech savvy to find their way around and contact your team.
Social media
We are big fans of social media at Dental Focus, primarily Facebook, because this platform offers one of the easiest ways to promote your dental surgery and your team. We will link your main surgery site to a range of social media pages to help you engage with a wider audience and promote services that you are offering, which can be shared at the click of a button and liked. Once again helping you to attract Google bots and more attention to your team.
Updating
If your dental surgery website has had the same layout for the last 5 years, it will likely need an update, as leaving it to stagnate will not help with its search engine optimisation and ranking. We will work with you to devise a unique layout and design, whilst also promoting your surgery’s brand throughout the site and ensuring that all of the most recent changes to the Google algorithm are met, thus updating it.
Interactive
This may all sound very intimidating but don’t worry. We will be interacting with your team as much as possible to ensure that you have a say in how your website looks, the patients it attracts and the changing of your SEO plan as and when needed. So if one month you are aiming to attract more patients to undertake porcelain veneers, we will work with you to make this happen by tweaking the SEO focus.