The different types of Dental SEO

There are different techniques and strategies which you need to address for dental search engine optimisation or dental SEO. Dental SEO helps search engines recognise that your website is credible, trustworthy and that it has the answers that searchers are looking for. Google is the world’s most popular search engine. For your dental practice to be successful you need to make sure that you are aware of the crawlers used by Google to index the information on your website and other digital content, and the factors that determine where you are ranked on the search engine results page or SERPs. Unfortunately, these factors are changing at an increasing rate and to be aware of the frequent updates to the technology it is important that you either have a dedicated and trained member of staff or you contact our digital dental marketing team here at Dental Focus. We are an award-winning dental marketing team and we will help put together an excellent marketing strategy with a good dental SEO for your website and other online content. SEO techniques fall under one of the following three categories: on-page SEO, off page SEO and technical SEO. Speak to us at Dental Focus today to find out more about how to develop these forms of SEO to boost the success of your website and your dental practice.

On page SEO

On page SEO helps show Google that you have a relevant and useful website. The techniques used for on page SEO are carried out on your website and involve optimising each page for a good user experience. On-page SEO techniques focus on the content of the website itself. By carrying out keyword research we will make sure that your website is made up of content that focuses on dental terms that are commonly searched for online by the people in your geographical vicinity. Another important factor for on page SEO are title tags and meta descriptions. These help Google understand the content on your page. By using popular keywords repetitively and strategically throughout the website helps boost your position in the SERPs.

Offsite SEO

Offsite SEO helps show Google that you are authoritative and trustworthy. Offsite SEO is carried out on another website or platform to promote your website and dental practice. Reviews and ratings are an excellent form of Offsite SEO and help boost your credibility, encouraging potential patients to visit you in person. Google reviews and ratings have now replaced traditional word of mouth referrals however they are an excellent form of marketing as they can be viewed by an unlimited audience online and promote your wonderful customer service and quality dental care. Other forms of offsite SEO include social media pages, youtube videos and podcasts which all work together to promote the success of your dental practice.

Technical SEO

Technical SEO helps Google crawl your website and index your content more easily. It includes factors such as the design and layout of your website. It includes loading times and accessibility, and very importantly it addresses the overall user experience. Speak to us at Dental Focus today to find out more about the different types of SEO and how they can help boost your position in SERPs to allow your dental practice to grow and thrive.