Tips for maintaining your website using good dental SEO
Search engine optimisation or dental SEO is highly significant for creating a strong online presence and making sure that patients are able to find you when searching for their dental needs. Google is the world’s busiest search engine and to be successful in this era of digital technology you need to make sure that you have a strong dental website and that it is optimised for Google. If you are unsure about dental SEO then you need to speak to us at Dental Focus today. We are a multi-award-winning digital dental marketing team and we specialise in creating dental websites and dental marketing campaigns with dental SEO in mind. Without dental SEO patients will be unable to find the information that you are offering.
Dental SEO helps direct patients to your website and other online content that you may post, rather than sending them to the pages of your competitors. With the knowledge and expertise of our specialist team here at Dental Focus, we will be able to make sure that your dental marketing campaign has the techniques and strategies in place to enable Google to recognise that you have the answers that your patients are looking for, so that they are directed to you to address their dental needs.
Technical SEO
There are different types of search engine optimisation which are necessary for a successful dental marketing campaign. This includes the technical aspects of your website, ensuring that patients enjoy a good user experience each time they visit it, so that they spend a longer amount of time exploring the pages and finding out what you have to offer. We will carry out technical audits on your website on a regular basis. This includes making sure that your website is working correctly and efficiently at all times. It means checking loading times and making sure that your website loads instantly each time a patient clicks on the link.
Unnecessary delays will force your patients to look elsewhere. It is also important that when patients arrive on your website they are greeted with a highly attractive and interesting homepage or landing page and this should encourage them to stay on the website to explore and find out more. We will make sure that the content of your website is broken up using pictures and videos to help make the information more engaging and accessible for all.
Good dental SEO requires that you have a mobile friendly website, so we will make sure that your website is accessible across all devices including desktops, laptops, tablets and especially mobile phones and that it adjusts immediately to whichever device it is being accessed from. We will provide patients with click to call buttons and a chat option where possible so that they are encouraged to contact you and speak to you in further detail. We will also give patients the opportunity to leave their details with you online, enabling you to sign them up to a mailing list or contact them at a later date. Speak to us at Dental Focus today to find out more about the different techniques and strategies which we can implement to make sure that you build up a strong online presence and boost the success of your dental practice.