Advantages of social media for dentists
Social media has become the world’s most popular form of communication. To help boost the success of your dental practice, it is important to make the most of digital technology and implement social media for dentists as part of your dental marketing campaign. The majority of people here in Australia use at least one form of social media platform and if you do not use social media for dentists then you can be sure that you will be losing out on patients to your competition. This is because social media for dentists is an excellent way of interacting and engaging with prospective patients. Most people avoid the dentist unless they have a dental emergency and a lot of people suffer from dental anxiety and dental phobia. Social media for dentists provides you with an excellent opportunity to let your patients know that you are not as intimidating as they think you are and gives them a chance to get to know you and familiarise themselves with you. Thereby helping them to face their fears and anxiety and encouraging them to visit you in person to address their dental needs.
Interacting with your patients
Social media can be fun, it can be informal and it can be interactive, whilst educating patients on the importance of good dental health and looking after their teeth. It provides you with ample opportunity to let patients know how important it is to visit the dentist on a regular basis and also gives you the option to provide patients with incentives to visit you exclusively for their dental needs and regularly, to help them maintain a beautiful healthy smile. Incentives may be in the form of promotions, special prices, treatment plans, referral rewards and other similar ideas which provide further encouragement for them to address their dental needs with you.
Building brand awareness
Speak to us at Dental Focus Marketing. We can help you put together an excellent social media marketing strategy for your dental practice. We have up-to-date knowledge on the current trends in social media and our specialist team will create an excellent account for your dental practice, which helps market the treatments and procedures that you have to offer. Our specialist digital dental marketing team will make sure that your social media marketing strategy creates brand awareness, trust and confidence. It will also help you create a strong online presence, encouraging patients to find out more about you through social media or by visiting your website or Google My Business profile.
You can choose to create accounts for multiple social media platforms or you may choose to focus on one specific platform and build yourself a group of followers on there. Our specialist marketing team will help you create new content for your social media account on a regular basis. We will also teach you techniques and strategies which you can implement if you would like to maintain your account on a daily basis. The more active you are on your social media account the more chance there is of engaging with prospective patients, attracting new followers that you can convert into patients and eventually encouraging patients to address their dental needs with you. Speak to us Dental Focus Marketing today to find out more.