The importance of personalised dental websites
Dental websites help practices find new patients and continue to be a success amongst the numerous surgeries found in each city. Nearly all dental practices have a dental website and as most of these practices offer very similar treatments and procedures it is important that you make sure your website stands out from amongst the websites of your competition.
To help you do this you need to speak to us at Dental Focus Marketing. We are a multi- award-winning digital dental marketing team who specialise in creating fantastic dental websites for dental practices here in Australia and New Zealand, and over in the UK. We have more than two decades of experience in developing and maintaining dental websites. During this time we have built a portfolio of over 1000 websites that have helped boost the success of their corresponding businesses. Visit our website to find out more. We have been recognised for our excellence year after year and by reading our clients’ reviews and testimonials you can find out more about the success of our specialist dental marketing team. Our websites are modern and highly bespoke. We never use templates for our dental websites, instead we use our tried and tested strategy known as the 7Ps of marketing, which tells patients everything they need to know with respect to you and your business. This approach helps you to stand out from amongst your competitors. This is important because most dental practices offer similar treatments and procedures and the content can become repetitive. Our strategy helps us incorporate the content with your story, your values, your unique selling points and information. Pictures and videos of you and your team help patients to familiarise themselves with you and will encourage them to address their dental needs at your practice.
The 7Ps of dental marketing
The 7PS of marketing include the profile of your dental practice, the people on your team, the premises of the dental practice, and the prices of your treatments and procedures. They also incorporate the promise of fantastic dental care and wonderful customer service, proof that you fulfil these promises and the products that you offer at your practice. This may seem like a lot of information, however, this information will be dispersed throughout the website and give the website a personal touch, which is very important in easing your patients’ nerves, building trust and credibility and encouraging your patients to get in touch.
The 7PS of marketing help build brand awareness and differentiate you from the other dental practices in your area. Over time you will encourage prospective patients to carry out other actions that will bring them closer to booking an appointment or visiting you in person. Patients will revisit your website, search for you on social media, and read reviews and ratings about your practice. They will sign up to your mailing list, leave their details with you to request a call back or upload a smiling selfie for feedback and eventually they will book an appointment to address their dental needs with you. Speak to us at Dental Focus Marketing today and let us help you develop, or update and maintain a successful dental website for your dental practice.