Have some questions about dental marketing? Our team at Dental Focus answers your top 5 FAQS
When you graduated from your dental training, chances were you never thought that you would need to know what SEO was to make your surgery successful- you trained to help people restore their smiles and maintain their oral health, not to recognise keyword trends!
But in 2021, as more of the world moves online, it is more important than ever for dental surgeries to adapt to the digital world, meaning that in order for your surgery to attract more patients, you will need to invest in some specialised marketing.
At Dental Focus, we can help! We have already helped over 1000 dental surgery improve their patient list using our targeted dental marketing, and with 18 years of expertise under our belt and a hand-picked team, you know that when you choose us to help you build your surgery’s presence online, you are picking the best!
Of course, as you learn more about SEO and dental marketing, you will have some queries for our team. Here, we answer 5 of the most common questions we are asked- enjoy!
Is SEO and marketing a one-time thing?
No; dental marketing and SEO are long-term investments into boosting your surgery presence online.
When our team conducts our assessment of your surgery page, we may make some radical changes to its appearance and content which will be a one-time thing, but long-term, we will work on building your blog and your backlinks to other sites to improve your SEO.
How often should I update the blog?
As a general rule, if you want to get your page spotted by those all-important Google bots, you will need to update your site’s blog about once a week with original articles, which have the appropriate trending keywords for your surgery and also contain backlinking. Sounds complicated?
Not to worry! At Dental Focus, we have a team of trained blog writers who can handle this task for you, helping to improve your Google ranking with original linked content.
Should I try and rearrange my home page?
You can, but at Dental Focus, we know what makes a dental surgery’s homepage a show-stopper and include a homepage makeover as part of our SEO and marketing packages.
Of course, if you want to discuss having some specialised features on your homepage, our team will be more than happy to accommodate this.
How important is it to promote my surgery’s brand?
It is very important, especially with more dental surgery’s moving to online consultations and features in the midst of the pandemic. Branding your surgery will help your site visitors to associate certain features with your team and it will help to set you apart from the competition.
When will I see the results from your marketing work?
While we never like to put a fixed number on things, we will always aim to get you results quickly. Typically, you will see an increase in consultations and queries within 3 months, while an overall increase in patients can take 6 months. Perfect!
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!