What is dental SEO and why is it important? A brief guide from our team at Dental Focus
Are you looking for a way to improve your dental surgery’s visibility, rankings and organic traffic?
With the success of your dental surgery more dependent than ever on search engine optimisation, now may be the time to take a step back and think about how simple marketing tips can help bring your surgery to the top.
In years gone by, if your dental surgery needed promoting, you would send around flyers or hold an open day, to attract more patients and leads. Today, however, following the global pandemic and with the use of websites, the playing fields have changed and for any dental surgery to be successful, you need to invest in online marketing.
But how do you, a dental practitioner, accomplish this? In short, you don’t! You contact us!
At Dental Focus, we have spent nearly 20 years specialising in tweaking our dental SEO techniques, and have devised our own 7 point patient attraction system which we use to help turn every dental website we work with around. This, paired with our handpicked team of SEO experts, marketing advisors and writers, and you will soon see your patient list growing when you choose Dental Focus to makeover your site and oversee your SEO.
But what exactly is dental SEO? And how do our techniques work? Read on for our brief guide.
What is SEO?
OK, we’ve mentioned it a few times but you may be struggling with a definition.
Dental SEO is the process of improving your dental surgery’s website on search engine results; we use a combination of image compression, backlinking, keywords, weekly blog posts and unique homepage makeovers to boost your pages rankings on Google or any other search engine. It is not a one-off thing and may require an intense initial overhaul to get going but we will keep your page updated every week and oversee its growth.
Is it expensive?
This is tough to quantify but generally, it is more affordable than you may think.
If you are uncertain about pricing or only have a certain amount you can spend on your marketing, talk to our team and we will work out a system for your site based on your budget.
How soon does it start working?
It takes some time for any SEO procedures to start working; as with most things on the internet, the more that you have, the more reliable your page will look to a search engine.
Our team will need to build up your pages backlinking, blog history and posts to get your page spotted by those Google bots, but you can expect to start seeing an increase in your patient list in 3-6 months after we begin working on your site.
Are there any downsides?
None that we have come across in nearly 20 years of using SEO!
SEO and brand marketing helps your website to showcase what you and your team can offer to patients while building a longer patient list and promoting your surgery’s unique brand.
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!