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What’s your social media plan?

Good morning, afternoon or evening,

Struggling on where to start with your social media objectives? Hopefully, these tips will guide you to your destination!

• – It may sound obvious but decide on the platforms you want to use and set up the accounts!
• – Figure out your direction by setting SMART social media objectives
• – Define your “successes”, whether it be an increase in traffic or brand awareness.
• – Set targets so you know what your “successes” look like.
• – Have a social media policy.
• – For the dental practices out there, make sure you follow the GDC guidelines!
• – Create social strategies to ensure you always have content to post.
• – Monitor and measure the performance of campaigns.
• – Consider having a dedicated social media team or expert.
• – Learn how to handle unexpected mishaps.
• – Continuously improve your campaigns to learn what works and what doesn’t.

Am I missing any essential tips? Let me know in the comments below.

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Dominic Haslam

Social Media Guru

Call me on 020 7183 8388 for a friendly chat!