We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people’s concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust).
Interestingly, we note that now SoftBank in Japan have developed a robot that is capable of deciphering emotions.
It can tell if you’ve had a bad day and are feeling stressed or if you’re feeling sad and need a shoulder to cry on.
All very well – but for your dental marketing you’d be better off talking to Dental Focus, who as part of their strategy, interpret and understand how human emotions can drive dental patients.
For now, we do not rely much on human-like robots using proprietary algorithms and voice recognition technology.
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Adrian Adler is “the Wizard” at Dental Focus Web Design.
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