How do we make dental websites more successful? Top tips

Do you want to help your dental surgery page be the best it can be but aren’t sure how to use it in your marketing?

Don’t worry; we can help!

At Dental Focus, we have been creating dental websites for nearly 20 years and have helped thousands of dental practices attract new patients with a few tweaks to their website’s homepage and some social media links! Great!

So, what are some of the tricks that our team at Dental Focus uses to make the most successful dental websites? Read on to find out!

Logical layout

A logical layout on a website includes organising the website’s content and design components in a sensible, intuitive way that makes it easy for visitors to navigate and find the information they are looking for. It typically starts with designing a structure that can hold all the necessary components, followed by a visual design that uses a combination of colours, fonts and other design elements to create a cohesive, aesthetically pleasing whole. The layout is often then supplemented by features like navigation menus, search bars and other interactive elements.

Additionally, successful dental websites also need to follow a logical layout for the Google bots to scan them quickly, thus boosting the ranking overall.

Fast loading time

Fast-loading websites are better because they provide a better user experience and are more likely to keep users on the website. Sites that take longer to load can be frustrating and lead users to abandon the site, and this includes the Google bots! Indeed, fast-loading dental websites also bring better rankings in search engines, as search engines prioritise speed when determining their rankings. Additionally, fast-loading websites can improve conversion rates, as users are more likely to complete a purchase if they do not have to wait for the page to load.

Unique content

Unique content is essential for dental SEO because search engines prioritise content that has not been published anywhere else on the web. Writing original, high-quality content helps SEO by increasing visibility to potential patients and enhancing the authority of the dental practice while helping search engines determine the relevance of the site’s content. Moreover, original content can establish trust among visitors, especially if it is well-written and helpful. Unique content is vital to improving a dental website’s search engine ranking, as it tells search engines that the practice is up-to-date with its information and relevant to potential customers.


Mobile optimisation ensures that the user has a great experience using your website or app. The layout adjusts to the screen size, making navigation easier and faster for mobile users. It also increases visibility in search results and is a key factor for higher rankings in mobile-friendly search engine results; this can potentially drive more organic and local traffic to your website or app.


Vlogs can be an important part of marketing, as they are essentially a way to connect with viewers in an engaging and interactive way. They are great for posting on social media and can introduce those engaging with your social media page to your team and what you can offer.