Snapchats shoppable AR lens

 

Snapchat is broadening its capabilities with the introduction of a new AR lens that lets advertisers add a buy now, watch now or install now button to their branded lenses. This new feature potentially turns a branded selfie into a potential purchase.

The buy now button takes users to a linked product page within the Snapchat application.

The watch now button can users to a trailer, how to video or behind the scenes style footage.

The install now button lets users install or open an application depending on whether they already have it n their device.

The introduction of this new feature is a great move by Snapchat considering how popular its AR lenses are and it is also a great opportunity for them to build on their advertising platform.

If the price was right could this feature be used for dental practices? 

Dominic Haslam

Social Media Guru

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