Using relevant Hashtags on Instagram
As you will know by now, Instagram gives you the option to follow hashtags and add them to your bio. Hashtags are very powerful if used correctly so it is important to ensure you use the relevant ones for your practices content because users can to mark hashtagged content as something they don’t want to see if it has been categorised incorrectly.
How do you know what hashtags will work for you?
You will need to do the relevant research to find out what hashtags will best amplify the reach of your content and get the most impressions. You can use free tools such as ‘Display Purposes’ get ideas for posts and see the popularity of hashtags.
Before you post for your practice it may be worthwhile considering the following:
- What are your customers interested in?
- What are similar brands or competitors using?
- What are some of the locations your customers are likely to be?
- What problems does your practice or treatments solve?
Has this helped you to refine your hashtag relevancy?
Dominic Haslam
Social Media Guru
Check out the lectures we will be delivering at the Dentistry Show – NEC, Birmingham here
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Call me on 020 7183 8388 for a friendly chat!