Addressing the 7 P’s of dental practice branding
The 7 P’s of dental practice branding are key elements that help convey the unique value proposition of a dental practice to potential patients. In this article, we'll discuss each...
Connect with patients in response to the lockdown
Are you using social media to protect the connection with your patients? If you haven't already, now is the time for your practice to demonstrate leadership in your local community...
Emotional Branding
We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people's concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust). Interestingly, we...
Best Practice in Digital Design for a Dental Practice
Creative design is becoming steadily more important in the digital age for dentistry – not less so. More and more practices are seeking to and are able to, provide their...
Make Polling part of your Social Media strategy
'Polling' is a very powerful tool that dental practices can use as part of their social strategy (to market the practice). Big brands often pay a lot of money to...
EMOTIONAL BRANDING
This is a term used within marketing that refers to building a brand that appeals directly to a client’s emotional state and aspirations. It triggers an emotional response. In the...
The Definition of a Website
What is the definition of a website? Is it primarily an exercise in technology or a business tool? The World Wide Web has undergone a lot of change over the...
