Although for many, it may seem to be a pipe dream to appear first on the search results for any business, it is actually critical for a company that is serious about growth and their success to work toward this goal and to make actionable steps in a plan to appear on the first page of Google.
Why is it so important? Because unfortunately, there is no page 2. Yes, we know there is, but how often do you click it when you are looking for information for yourself? It is only individuals who are looking for themselves or their own business do they regularly look beyond the first page of their Google search results.
It has been found that people would rather enter different keywords or change their search questions time and time again and continue searching through that first page of google, rather than press ‘page two’.
So if you want to grow your dental business, if you want to attract the ideal patients and get new bookings, then you must be on page one of Google with dental SEO. If you’re serious about your business and your name, then you need to aim to have your name appearing as the first hit on the first page of a Google search. This is fact.
So, how do you get to page one?
You can invest years of your time into understanding search engine analytics and the evolution of Google since 2001 and work tirelessly to produce relevant and continual content to stay ahead of the ever-growing competition, or you can work with Dental Focus, masters of dental SEO, and take advantage of the skills, dedication and experience that our team has to offer.
But don’t take our word for it, let’s take a quick look at how a learning curve of more than 20 years can produce visible, relatable results on Google so that we can begin to grasp the depth of how this process is continually evolving and changing.
In the year 2000, Krishan Joshi was studying Accounting and taking advantage of the high speed broadband that he had in his dorm room. Like many others in the DotCom boom, he was seeking to become a digital millionaire.
Not surprisingly, he did achieve relative success with his website ‘download free films’. With 20,000 UK and US based members, this website reached number one on both the Google and Yahoo search platforms.
Since then, Joshi has achieved success for a range of different businesses, whether it was the rise of the Mouth Cancer foundation, through people wanting to make donations because they had come across a website and subsequent information by Joshi and his team, then moving onto Dental Implants London and further into cosmetic dentistry, Google Page 1 and dental SEO has always been a passion and talent.
In part 2, find out more about what we can do to improve our chances of reaching and stay on page one of Google.
Brought to you by the leaders in dental marketing, Dental Focus.