THE DECLINE OF THE PC
It isn’t news that the PC is being overtaken by the tablet and the smartphone.
Companies like Microsoft face a steep decline into inaptitude unless greater progress in these areas is made, as market analysts predict Android and tablets to outsell laptop and desktops combined as soon as 2015. Furthermore, international polls claim users are increasingly using their tablets and mobile phones for activities they used to rely on their television and computers for, such as watching films, researching and shopping.
Recent reports confirm this.
During the first three months of this year, shipments of laptops and desktops fell 14% worldwide, compared to a year ago (International Data Corporation). This is the fastest fall ever recorded. Sales themselves fell to just 76.3million units.
IBM’s launch of the first desktop was back in 1981, but we are now seeing sales of computers decline. Even Windows 8, Microsoft’s latest offering, has failed to boost PC sales.
This is not only because people are finding Tablets such as Apple’s iPad and Google’s Nexus 7 cheap and convenient in comparison, but also because most people already own a laptop, desktop computer, or both. As a result, shares in firms such as Hewlett Packard and Microsoft are suffering.
For anyone with a business that has an online platform, this trend is of great importance, as online adaption is needed to ensure continued relevancy with clients and prospective clients. So, for your dental marketing you need to think about not just having a website, but also a dedicated mobile website. In other words, a simplified version of your main site that is easy for potential patients to view on a mobile. Whilst this may have once been an elegant extra addition, a mobile website has indeed become a necessity.
As you may know, Dental Focus have begun developing over 100 Mobile Dental Websites for progressive clients who understand the urgent need for a Fast-Action Mobile Website that downloads just the hottest pages within 3 seconds when patients are “on-the-go” with slower mobile speeds. For more information, and excellent testimonials from our clients, click here.
The Dental Focus team.