What is involved in the makeover of dental websites? A guide
Unless you have experience building websites, you may think that the online page representing your dental surgery is fine.
After all, it has information about what your team can offer, where you are located, and even has a short section dedicated to the backstory of the practice. But is this enough to attract new patients?
At Dental Focus, we have overseen the makeovers of thousands of dental websites and know exactly what it takes to turn your surgery page from a simple website to a marketing beacon!
So, what does a typical makeover of dental websites involve when our team takes the helm? Read on to find out!
Change the layout
A key feature of the most successful dental websites online is that they follow a logical layout.
This not only makes it easier for patients to navigate, but it also makes it easier for the Google bots to scroll through the page and then rank it.
So, the first thing we will do is improve the design and layout of your dental surgery website. The website’s design should be modern, clean, and easy to navigate, and this can be achieved by updating the colour scheme, typography, and overall layout of the website, as well as placing your brand throughout the page.
Add new content
Creating new and relevant content for your website can help to improve search engine rankings and attract new patients. This could include blog posts, case studies, and patient testimonials. If your dental surgery website doesn’t have a blog, don’t worry! Our team at Dental Focus can start one for you, and our marketing writers will be happy to create unique articles based on what it is that your dental surgery can offer.
Optimise for search engines
Optimising your website for search engines is essential to ensure that your practice is easily found by potential patients. This includes optimising website meta tags, images, and content for relevant keywords. As well as this, having blog posts placed on your website that are updated regularly will also help with this kind of optimisation. But don’t worry! This is another service we offer at Dental Focus, and we will be more than happy to discuss which areas of your website need to be updated for search engines and higher ranking.
Incorporate multimedia
Blurred stock images on a dental surgery page are not going to look professional. Adding high-quality images and videos to your website can help to make it more engaging and informative for patients. If you need to have photos taken of your dental team and your surgery or even want a walk-through video of your surgery placed on your dental surgery website, then call our team, and we can arrange it for you.
Appointment booking functionality
Adding online appointment booking functionality to your website can make it easy for patients to schedule appointments and can help to improve patient retention. Why? Because patients may not have the time to wait on hold to get through to your dental surgery’s reception team and this will make cancelling, rescheduling or booking appointments with your team much easier.