Dental SEO for attracting quality patients

Dental search engine optimisation is very important for a successful dental marketing campaign. A dental marketing campaign consists of a Google My Business account, a good dental website and social media accounts, all of which contribute to creating a strong online presence.

Dental SEO helps make sure that these components of your marketing campaign are easy to find when prospective patients are looking to address their dental needs. Dental SEO ranks you at the top of search results lists for dental-related searches carried out in your area. A prospective patient may simply search the phrase “dentist near me” on Google, and all the dental practices in your area will show up on the results list. It is important that you are one of the first websites on that list; otherwise, you will lose that patient to one of the other dental practices on the list.

The majority of dental practices offer the same treatments and procedures; therefore, if a patient clicks on one of the other websites, they will very likely find the answers to what they are looking for and book an appointment with that dental practice.

Dental patients have a good lifetime value; this means that once a patient joins your practice, they will remain with you for a long time. Therefore each patient is invaluable for your business. You cannot afford to lose patients to your competitors, which is why you need dental SEO to make sure that your dental website is one of the first websites the patient is directed to when they search for a dentist online.

Dental Focus for expert dental marketing

To help you do this, you need to speak to us at Dental Focus. Here at Dental Focus, we are a multi-award-winning digital dental marketing team with more than 20 years of experience in digital dental marketing and dental SEO. We can create fantastic dental websites that are optimised for Google.

If you already have a website for your dental practice, then we can improve and enhance your website so that it is fully optimised for Google. If you do not have a website for your dental practice, then we will design and develop one that is optimised for Google from the outset; this means that you will be able to attract new patients from the very beginning.

If necessary, to give yourself a head start, you may wish to think about Google Ads which is the most effective way of reaching the top of the search results list. You can do this in the beginning but then work on your organic search results ranking, which will help attract quality website traffic on a continuous basis without any cost to yourself for many years to come. The more website traffic, the greater the return of investment as you encourage more and more patients to address their dental needs with you. Speak to us at Dental Focus today to find out more about optimising your website and boosting the success of your business.