Is your website slowing you down? What to avoid with dental websites from our team
In today’s digital age, having a strong online presence is essential for businesses of all types, including dental practices. A dental surgery website is often the first point of contact for potential patients, making it a critical component of any marketing strategy. However, many dental surgery websites suffer from common issues that can hinder their ability to attract and retain patients.
In this article, we will explore some of the most common issues found on dental surgery websites relating to marketing and offer tips for how to address them.
Because at Dental Focus, creating and overseeing dental websites is what we do! We have helped thousands of dental surgeries to stay on the top page of Google search engine results using SEO, and we would be more than happy to help you with any dental marketing issues that you may be having.
So, what are some of the most common problems that we see relating to the dental websites that we makeover?
Poor website design
Dental websites with poor design can quickly turn off potential patients. The design of the website should be visually appealing and easy to navigate. A cluttered or outdated design can make the website look unprofessional and give the impression that the practice is not up to date with modern dentistry practices.
We can create a professional website design that is visually appealing, easy to navigate, and provides a positive user experience. A well-designed website should also be optimised for mobile devices, as more and more people are accessing the internet from their smartphones.
Lack of search engine optimisation (SEO)
Search engine optimisation (SEO) is the process of optimising a website’s content and structure for ranking and making it more visible on search engines such as Google.
SEO is a core service we offer and can include optimising keywords, titles, descriptions, and other elements of the website to improve its visibility on search engines.
Lack of content
A dental website needs content! Patients are often looking for information on dental procedures, treatments, and best practices.
To address this issue, our team will work to develop high-quality content for your website, which can include blog posts, articles, videos, and other types of content that provide valuable information to potential patients or whatever is needed to attract new patients.
Poor quality content
Poor quality content can be just as damaging to a dental website as a lack of content. Content that is poorly written, inaccurate, plagiarised or outdated can damage the credibility of the dental practice and turn off potential patients.
Luckily, we have a team of writers at Dental Focus who are dedicated to creating high-quality, original content that will help to get your surgery page onto the first page of Google, and will attract more patients.
Lack of calls-to-action (CTAs)
A call-to-action (CTA) is a statement or button that encourages visitors to take a specific action, such as scheduling an appointment or contacting the dental practice. A website without CTAs can make it difficult for potential patients to take the next step in the process of becoming a patient.
Articles written by us always include clear and prominent CTAs on their website, such as ‘Schedule an Appointment’ or ‘Contact Us’. These CTAs should be placed in visible locations on the website, such as the header or footer, and should be easy to find and use.
So, if you want more information on how we can help you with your website, call our team at Dental Focus today!