Dental SEO and how to improve your dental practice’s online visibility
In 2023, having a strong online presence is essential for the success of any business, and dental practices are no exception. As more people go online to find information about dental services, it’s essential that your practice is easy to find and stands out from the competition. That’s where search engine optimisation (SEO) comes in, and our team at Dental Focus comes in!
At Dental Focus, we have been working in the area of dental SEO and marketing for nearly 20 years, and we know all that there is to know about the practices which are employed in this area to get your surgery the attention it needs to grow and thrive.
Eager to learn a bit more? Here are some of our team’s dental SEO tips that will help you improve your online presence.
Choose the right keywords
Keyword research is a critical aspect of dental SEO. You need to understand what keywords your potential patients are using to search for dental services online. Our team will start by identifying the most relevant and high-traffic keywords for your dental practice. For instance, ‘teeth cleaning’, ‘dental implants’, ‘cosmetic dentistry’, ‘family dentistry’ and ‘emergency dental care’ are some of the popular keywords for dental practices, but we will work with you to determine which ones best suit your surgery.
Optimise your website
Your website is the first impression that potential patients have of your dental practice, and so it is an important part of your SEO. We will ensure that it’s user-friendly, easy to navigate, and loads quickly, and we will also optimise your website’s design and structure for search engines. We will also make sure that it is optimised for mobile devices, which will help with the SEO and ranking aspects.
Additionally, we will ensure that your website has a clear hierarchy and structure, making it easy for Google bots to crawl your website and index your content.
Publish high-quality content
Content is king when it comes to SEO. Our writers will create high-quality, informative, and engaging content that answers the questions and needs of your target audience. Focus on creating content around your target keywords, but avoid keyword stuffing, which can hurt your ranking. We will also ensure that the blogs and other pieces of writing are plagiarism-free.
These content tick boxes (so to speak) can help establish your practice as an authority in the field and also drive more traffic to your website.
Use local SEO techniques
As a local business, it’s essential to optimise your dental practice’s online presence for local search queries, which has boomed in recent times due to voice searches. We always use local SEO techniques such as creating Google My Business and Bing Places for Business profiles, claiming and verifying your business listings on local directories, and using local keywords in your content.
Build high-quality backlinks
Backlinks are a crucial factor in determining your dental website’s authority in the eyes of search engines. Building high-quality backlinks from reputable websites can help boost your website’s ranking on SERPs.
Some ways that our team builds backlinks include guest blogging on relevant websites, creating shareable and link-worthy content, and engaging with online communities and social media.