Common questions about dental marketing answered by our team
Marketing your dental practice is an essential part of running a successful business. However, it can be challenging to know where to start, especially if you’re new to the world of marketing or running a dental surgery.
Luckily, our team at Dental Focus can help, and when you come to us for dental marketing procedures, we will aim to work with you to design the ideal plan to help your dental surgery thrive.
Have some questions? In this article, we’ll answer some of the most commonly searched FAQs about dental marketing to help you get started.
What is dental-based marketing?
Dental marketing refers to the various strategies and techniques used to promote a dental practice and attract new patients. This can include online and offline marketing efforts such as search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, direct mail, and more.
At Dental Focus, we aim our marketing at SEO and organic marketing, which will help drive more people to your website, and result in high conversion rates.
Why is marketing for a dental surgery important?
Marketing your dental practice is crucial because it helps you reach new patients and grow your business. Without efficient marketing, you may struggle to attract new patients or compete with other dental practices in your area. In short, with marketing, potential patients can see you and without it, they can’t! Marketing can also help you build your brand and reputation, establish trust with patients, and increase patient loyalty.
What are some efficient marketing strategies for dental teams?
There are many efficient marketing strategies that we can use to promote your practice.
As mentioned before, search engine optimisation (SEO), is partially about optimising your website so that it ranks higher in search engine results pages (SERPs). This can help you attract more traffic to your website and ultimately more patients to your practice.
We also specialise in social media marketing, which uses social media platforms like Facebook, Twitter, and Instagram to engage with patients and promote your practice.
How much does marketing for a dental surgery cost?
The cost of marketing can vary depending on the strategies you use and your marketing goals. For example, PPC advertising can be expensive if you’re targeting highly competitive keywords, while SEO can be more affordable, but may take longer to see results. Social media marketing and direct mail can also vary in cost depending on your audience and the size of your campaign. It’s best to work with our experienced team to develop a customised marketing plan that fits your budget and goals.
How can I measure the success of my marketing efforts?
Measuring the success of your marketing efforts is essential to know what’s working and what’s not. You can use various metrics to measure success, including website traffic, lead generation, phone calls, and patient referrals. But, if you hire our team, we will work tirelessly to assess the success of any marketing campaigns that we put into place, and we will use an array of data and marketing tools to assess which areas of the plan are working for your surgery, and which areas are not.
So, call our team at Dental Focus today for more information!