What do dental websites in 2023 need to have? A guide from our team

Your dental surgery website has professional photographs, a nice layout and excellent patient reviews.

But is that enough for it to be a successful marketing tool in 2023?

If you need help making over your website, call our team at Dental Focus. Dental websites are our stock-in-trade and we will ensure that your surgery page ticks all the boxes required to help with SEO and marketing, which will help you to attract more patients and to be successful. Great!

So, what are some of the things that the most successful dental websites in 2023 have in common?

Logical layout

A logical layout on a dental surgery website would typically follow a structure that allows visitors to easily navigate the site and find the information they are looking for.

It’s also important that dental websites follow a logical layout because not doing so can prevent the Google bots (that rank the website) from assessing the site for SEO-related content and listing the site accordingly.

When you choose Dental Focus to oversee your marketing plan, we will make sure that your website follows a logical pattern and will always make sure that it is up to date with the requirements to be scanned quickly by Google bots.

Unique blog posts

If your dental surgery page doesn’t have unique blog posts, then there will be related issues to SEO and marketing.

By publishing unique blog posts, dental surgery websites can provide valuable information to their patients and potential patients. This can include tips for maintaining good oral health, updates on new dental procedures or technology, and advice for addressing common dental issues.

Search engines like Google tend to favour websites with regularly updated, high-quality content. By publishing unique blog posts, dental surgery websites can improve their search engine optimisation (SEO) and increase their visibility in search results.

Our team at Dental Focus can ensure that your dental surgery page has high-quality, unique content and that your blog posts are all plagiarism-free to help get your website ranked.

Voice search optimisation

This is a newer trend, but one that is here to stay!

Voice search optimisation for dental surgery webpages is the process of optimising website content to ensure that it is easily discoverable and relevant to voice search queries. With the growing use of smart speakers and voice assistants, more and more people are using voice search to find information online, including information about dental surgeries and dental services.

Mobile optimisation

Mobile optimisation for dental surgery websites involves ensuring that the website is designed and developed to be easily accessible and usable on mobile devices such as smartphones and tablets. With the majority of internet users accessing the web from their mobile devices, it is essential that dental surgery websites are optimised for mobile use to provide the best possible user experience.

Google maps

One thing that many people are going to want when they visit your website is to see where your surgery is, based on where they are.

Therefore, they will want to be able to see how to get to you, and the best way to do this is with Google maps. Our team can ensure that you have an interactive Google maps page on your dental surgery site to help patients in the local area to find you.