Five dental marketing trends in 2023 from Dental Focus

Do you need to attract more patients to your dental surgery in 2023?

This year, in relation to dental surgeries, a lot is going to change. Many people are still looking for dental surgeries after the epidemic of 2020, but in order to get them to your dental surgery, you are going to need more than just eagerness!

And it all comes back to your dental surgery online presence; do you have a website, social media page and a marketing plan? If not, you really need to contact our team!

At Dental Focus, we have been working with dental surgeries for nearly 20 years, and we know all there is to know about dental marketing and SEO. Our expert team will gladly take over any marketing campaign for your surgery, ensuring that you get the patients that you need to attend your dental practice to help it grow and thrive.

So, with that in mind, what does our team predict to be the dental marketing trends or themes in 2023? Read on to find out!

Social media advertising

Social media websites Facebook, Instagram, and Twitter have become integrated into daily life. For dental practices, social media advertising has become an essential dental marketing tool to connect with patients and reach new audiences. Social media advertising allows dental practices to target specific demographics by their age, location, and interests, making it simpler to get the right audience for your dental practice. Additionally, social media advertising allows dental practices to create engaging content and build relationships with patients through comments, likes, and shares. If you are new to the world of social media as a dental surgery, our team would be more than happy to help you get to grips with it! We can even manage it for you too!

Video marketing

Video marketing, or vlogging, is becoming increasingly popular in marketing, especially when it is related to dental-based practices. Videos can be used to showcase the services and procedures offered by dental practices, as well as to provide educational content on oral health. Video marketing can be shared on social media platforms, websites, and email marketing campaigns and can be a powerful way to increase patient engagement as well as put a human face on your team.

AI marketing

AI-based email marketing involves using artificial intelligence (AI) techniques to optimise and improve the efficiency of email marketing campaigns. AI technology can help marketers to automate and personalise their email campaigns, resulting in better engagement and conversion rates.

AI can analyse data on a customer’s past behaviour and preferences to personalise the content of email campaigns. For example, AI can help to segment email lists based on customer demographics or purchase history and tailor email content accordingly.

Voice search optimisation

Voice searching is becoming increasingly popular with the rise of voice-activated assistants like Siri and Alexa. In dental-based marketing, it’s essential to optimise for voice search to ensure that patients can find your practice when using voice search. This includes using natural language and incorporating long-tail keywords in website content and metadata.