Changes to dental SEO in 2023: a quick guide
2023 is here, and, for many who run a dental surgery, it may signify a change in how you attract patients to your dental surgery.
Indeed, with the new year comes a new approach to all things related to marketing and SEO, and if you haven’t already, it may be time to contact a marketing team about the new practices that will be impacting all dental surgeries’ rankings and success.
Luckily, our team at Dental Focus is prepared for this year and when it comes to dental SEO, we can oversee your surgery’s SEO and marketing plan, to help you grow your patient list in 2023.
So, what are some of the changes (or tweaks) to dental SEO that we predict in 2023?
Local searches
One major change to dental SEO in 2023 is the increasing importance of local searches. With more and more people searching for dental services on their smartphones it’s crucial for your practice to have a strong presence in local search results. This means making sure that your practice’s information, such as your address and phone number, is accurate and consistent across all online listings. Additionally, you should encourage patients to leave reviews of your surgery on popular review sites like Google and Yelp, as these reviews can greatly influence your practice’s visibility in local search results.
Unique content
This is related to the online aspect of SEO.
Search engines are becoming better at identifying high-quality content and are rewarding websites that provide valuable information to their users. This means that it’s more important than ever to create and share helpful, informative content on your website, such as blog posts, videos, and infographics.
So, no plagiarised content, no boring posts and lots of interesting takes on dental care should be the goal! This is something that our team of marketing writers at Dental Focus can oversee, so call us today.
Social media
Social media is still going to be important in 2023.
Social media platforms like Instagram and Facebook are becoming more popular and are becoming an important way for people to discover and learn about dental practices and treatments that they offer. In 2023 it will be important for dental practices to have a strong presence on social media by creating and sharing engaging and informative content and by interacting with potential patients. This is another thing that our team at Dental Focus would be happy to oversee for you, and we will make sure that your dental surgery’s social media is responsive and engaging and helps patients to learn more about what it is that your dental surgery offers.
Voice search
Dental-based SEO in 2023 will also be affected by the growing importance of voice search. As more and more people use voice assistants like Alexa and Google Assistant to search for information, it’s crucial for dental practices to optimise their websites for voice search. This means making sure that your website’s content is structured in a way that makes it easy for voice assistants to understand and that your website is mobile friendly.