FAQs about the best dental websites answered

You want your dental surgery to be a success.

And whether it has just opened or has been running for over 20 years, a key part of the success of your dental surgery is going to be tied to its website.

So, it is important to know exactly what is needed from your dental surgery website to ensure that more patients click on it and, hopefully, attend your dental surgery for check-ups and other dental work.

At Dental Focus, we have been working with dental websites and surgeries for nearly 20 years. We can assure you that when you contact us for help with marketing or SEO, we will make sure that your surgery website will become a significant part of your marketing plan, thus boosting new patient interest and maintaining current patients too!

But, before you call us, you may have some questions about what it is that we do with dental websites. Here, we have answered some common queries we receive.

Why is website navigation important?

When designing dental websites, we know it’s important to keep in mind the needs of both patients and the practice. Your dental surgery website should be easy to navigate and provide comprehensive information about the practice and its services. Patients should be able to find information about the practice’s location, hours of operation, and contact information easily. They should also be able to view ‘before’ and ‘after’ photos of past patients and read reviews from current patients. Also, having a website that has a logical layout will make it easier for the Google bots to navigate, thus ranking your website higher.

Should my website allow patients to book appointments online?

It’s not always necessary, but it can certainly be handy!

It is a convenient feature that can save patients time and make it more likely for them to schedule an appointment. Some websites also allow patients to fill out medical history forms online before their appointment, which can save time for both the patient and your practice. So, if this sounds like a feature you want to invest in for your surgery site, call us.

Why is SEO important for dental surgery websites?

A good SEO strategy can help the practice’s website rank higher in search engine results, making it more likely that patients will find the practice when searching for dental services in their area.

This includes using relevant keywords throughout the website, providing valuable, unique content, and ensuring that the website is easy to navigate for search engines to crawl through and rank.

But SEO can be tricky to navigate by yourself and as it is one of our specialities, we can oversee this for you.

Why are regular updates important for dental surgery SEO?

Regularly updating the website with new content, such as blog posts or news updates, can help to keep the site’s content fresh and relevant. Search engines prioritise sites that provide valuable and up-to-date information to users. Also regular updates can increase engagement on the website. When users see that the site is being regularly updated, they are more likely to return to it, which can lead to increased time on site and lower bounce rates. Both of these metrics are considered by search engines when determining a website’s relevance and authority.