FAQs about dental marketing answered
Running a dental surgery, in theory, is easy.
You have patients who book appointments with your team and then your team offers check-ups, fillings, crowns or cosmetic dental work.
But this is in theory. Dental surgeries are constantly trying to grow and expand their practices, which is harder than its sounds, as it involves consistently attracting new patients and retaining current ones.
At Dental Focus, we have been helping dental surgeries for nearly 20 years to grow and expand their surgeries with dental marketing techniques, and we know all there is to know about how to ensure that your dental surgery stays at the top of any search engine results page.
But before you call us up to take over your dental marketing strategy, you will likely have some questions. And in this article, we will answer 5 common queries that we receive about dental surgeries, marketing, and everything else that we do.
How can I attract more patients to my dental surgery practice?
There are a few ways.
You can start by offering new patient specials or promotions to encourage first-time patients to visit your practice. Also, utilising search engine optimisation (SEO) to improve your practice’s visibility in online search results is going to be a core part of your dental marketing strategy. This will then be linked to building and maintaining a strong online presence through a professional website and social media accounts.
If you aren’t sure where to begin, then please call our team for help!
What are the most productive marketing strategies for dental practices?
This will depend on who your target audience is and what the aim of your marketing plan is overall. In most cases, it will involve optimising your practice’s website and online listings to improve search engine rankings, which is known as search engine optimisation or SEO. This includes creating a website, maintaining social media accounts, and listing the practice in online directories. It may also mean using paid advertising platforms such as Google AdWords, Facebook ads, and Instagram ads to reach a wider audience, but our team will discuss what we think your surgery needs as part of its marketing.
How can I use social media to promote my dental surgery?
Social media pages like Facebook and Instagram are a boon for dental surgeries.
And you can promote your surgery via these platforms using vlogs, blogs, photographs, informational pieces and even promotions that your surgery may be offering. This will reach a wider audience and will help you grow your brand,
How can I increase online visibility for my dental surgery practice?
As mentioned before, SEO and social media are important, as these will drive potential patients to your surgery page.
But you can also encourage current patients to leave feedback on platforms such as Google, Yelp, and Healthgrades. Positive views can improve your visibility and credibility.
What are some best practices for efficient dental surgery marketing?
This depends on your surgery, what your aim is and what your resources are.
Our team at Dental Focus will always advise dental surgeries at a basic level to invest in SEO as it is affordable and powerful. But if you want more than this, then call our team today for advice.