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To Post or not to Post, that is the question! [Part 1]

Good morning, good afternoon or good evening!

Thank you and welcome to the first of many blogs where I talk nothing but social media!

Fun fact: Did you know one of the best times to post on Facebook is a Wednesday at 3:00pm? (Source)

I’ll begin with some of the fundamental Dos and Don’ts of social media within the dental industry.

Starting with the Dos:

• Read and understand the GDC guidance on advertising and using social media.
• Have your own practice social media policy.
• Ask your patients for a five-star review on Google & Facebook.
• Learn how to reply to all reviews, positive and negative.
• Ask for the patient’s explicit written consent specific to social media.
• Encourage patients to give video reviews.
• Make clear that a treatment advertised may not be appropriate for every patient.
• Post photos and videos that are both fun and professional.

And most importantly…..

• Post a Selfie!

Look out for my post tomorrow to find out the Don’ts of social media!

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Dominic Haslam
Social Media Guru
Call me on 020 7183 8388 for a friendly chat!