Top mistakes that can affect your dental SEO
When you operate a dental surgery, it is important to see it as a business, although you are providing a health service! In order to grow and succeed in this area, you will need some help relating to marketing and beating the competition consisting of the other dental surgeries that are in your area.
The easiest way is to invest in a dental website and a marketing plan. This means that you will have an online calling card which can allow potential dental patients to reach you. But this is rarely enough, especially with the emphasis on search engine optimisation, and there may be some mistakes that you’re making which may be affecting your dental website negatively.
Our team at Dental Focus will aim to oversee all areas of marketing for your dental surgery, from dental SEO to the writing of blogs and the social media page. This will allow you to focus your energies on keeping your dental patients happy, knowing that your surgery is receiving the best marketing available.
But what are some of the core mistakes that you may be making in relation to your dental SEO? Read on to find out
Not optimising for mobile devices
Most people have smartphones and mobile devices, and if your dental SEO does not involve having a website that is optimised for mobile devices, this is going to backfire, as many people search for dental surgeries using their smartphones. Our team will make sure that your website is optimised for SEO in relation to mobile devices, which will help you to expand your surgery.
Blogs are essential for search engine optimisation, as they enable you to update your surgery page at least once a week with information that is connected to your surgery, containing keywords that are relevant for SEO. Our team at Dental Focus can oversee the writing of the blog pieces on your surgery page, so you do not have to worry about this.
No social media links
You need to have a social media page for your dental surgery, as this will allow you to connect with potential patients and will also act as an SEO beacon, especially if your dental surgery website is linked to the page on social media. This also offers you the opportunity to converse with potential patients relating to treatments and offers that you have at your surgery.
No relevant keywords
Keywords are essential for successful SEO and marketing, but the relevant keywords in dentistry change often. Our team at Dental Focus will make sure that any blog pieces or landing pages that you want to have on your dental website will have the relevant keywords for the searches that are being conducted into dentistry in that week, keeping your surgery page up to speed.
Your website has to be fast, not only to rank higher on Google, but also to keep those who visit the website engaged. If your website does not load in under 3 seconds, then you are probably losing patients. Our team at Dental Focus will ensure that you have a fast-loading web page to keep people interacting with your surgery site and keep the Google bots happy.