A guide to what all successful dental websites have
When you are looking to promote your business, whether it is one related to gardening services or providing dog grooming, the best way to begin is with a website.
But that isn’t enough anymore. In fact, these days the most successful online brands, like dental surgeries, that you may have heard of all have one thing in common; their website is optimised for search engines, and they have an up-to-date and relevant dental marketing plan.
You may be wondering what a relevant marketing plan is, and our team at Dental Focus is here to explain it and oversee it for your dental surgery.
At Dental Focus, we have nearly 20 years of experience related to dental marketing and the optimisation of dental websites. So when you come to us for either of these options, you are hiring true professionals! Our team will work to make sure that your website meets all of your specifications and will then oversee all other parts of the marketing and SEO for you.
But what exactly do the most successful dental websites have? Our team answers that question below.
Fast loading time
Have you ever been onto a website and found that the home page is slow to load?
Off-putting, isn’t it?
When our team at Dental Focus oversees dental websites, we always aim to speed up the loading of the home page and subsequent pages, so anyone who clicks on the site will have the fastest access to the information that they need. This also helps with SEO, as Google bots are not big fans of slow-loading pages.
Up-to-date content
The Google bots also are not fond of web pages that have out-of-date content.
In order to succeed with your dental surgery website getting onto the first page of Google, you need to update the page at least once a week. This is usually best done in the form of blog posts, so having a blog as part of your website is another tip we promote. Our team will also oversee the writing aspects of your blogs to ensure they tick all the boxes for SEO.
Unique content
Of course, the blog pieces that are written have to be 100% unique. Or else, you’ve guessed it, the Google bots will rank the website lower.
Our team of marketing writers are trained in writing 100% fresh and customised blog pieces for dental surgeries, so every piece that we write for you will be unique and aimed at marketing.
Mobile accessibility
Most people now are accessing mobiles on their phones or mobile devices. So, in order
to have a successful dental surgery web page, we will ensure that your website is
mobile-accessible. That way, the Google bots will rank it higher and more people will be able to access it!
Links to social media
Social media platforms are the best way to promote your dental surgery. Not only will our team at Dental Focus create a social media page for you and oversee the running of it, but we will also place links to these platforms on the home page of your website, thus boosting the overall SEO.