Addressing the 7 P’s of dental practice branding
The 7 P’s of dental practice branding are key elements that help convey the unique value proposition of a dental practice to potential patients. In this article, we'll discuss each...
Is Your Website Really Helping Your Practice To Grow?
Often, practices that aren't focused on their online presence don't think enough about how a website can build brand recognition and how they could be getting more out of their...
Keep your website compliant with Dental Focus ®
Compliant Dental Websites in UK New GDC 'Standards for the Dental Team' became enforceable in September 2013. To make sure your website complies with all GDC standards, contact Dental Focus...
Emotional Branding
We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people's concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust). Interestingly, we...
Best Practice in Digital Design for a Dental Practice
Creative design is becoming steadily more important in the digital age for dentistry – not less so. More and more practices are seeking to and are able to, provide their...
Emotional Branding
We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people’s concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust). Interestingly, we...
Make Polling part of your Social Media strategy
'Polling' is a very powerful tool that dental practices can use as part of their social strategy (to market the practice). Big brands often pay a lot of money to...
The Difference Is In The Design
When it comes to marketing your practice online, the quality of your website design is absolutely crucial. This is because like it nor not, we all make snap decisions that...
Building Your Online Brand
The ancient saying 'all roads lead to Rome' was the legacy of an empire that knew that conquest advanced with fast communication and travel. Some two thousand years later, the...
The Difference Between A Brand And An Identity.
A brand is how your patients "feel" about your practice: It creates an emotional bond between your patients and your treatments. Think of it as the 'essence' of your...
Video marketing on the web
Video is the best way to communicate on the web. Most people would prefer watching a video to reading plain text. And when they watch a video, they stay on...
Point of Difference and Brand Personality
Stand out from the crowd! What is your brand really about? Identifying your Point Of Difference (POD) is the first step towards establishing your 'brand personality' – and this can...
