Facebook: To ad or not to ad?
In a move that may deter some of its users, Facebook is planning to add video advertisements to its website. With companies like YouTube already having this integrated, by having...
More magic, less logic?
Analytics is mostly about generating stats, but can data alone help you to generate more business online? Certainly, data will allow you to improve your conversion rates and generate more...
More magic, less logic?
Analytics is mostly about generating stats, but can data alone help you to generate more business online? Certainly, data will allow you to improve your conversion rates and generate more...
Put your practice on the Google map with Dental Focus...
With over 500 outstanding dental practice websites to their name, the award-winning team at Dental Focus ® ‘Websites for your profit’ have all the skills and expertise to make your...
Smartphone Addiction
New data shows that more than 70 percent of Smartphone owners are addicted to their devices and can’t be away from them (keeping them within 5ft at all times). Hence...
Improving the return on your online marketing spend
How much do you spend on your practice marketing? Every year practices across the UK will pay staggering sums of money on marketing strategies that simply don’t pay off. Take...
RICHARD III’s DENTISTRY
Not so long ago, Richard III was in the news, as they found his body under a car park in Leicester. But what was not immediately in the news, was...
Google SEO: Times are A-Changin’
Google is changing Once upon a time you could manipulate Google's algorithm. So, if you wanted to rank for a dental word/or dental term, you simply used a few...
Point of Difference and Brand Personality
Stand out from the crowd! What is your brand really about? Identifying your Point Of Difference (POD) is the first step towards establishing your 'brand personality' – and this can...
Google Glasses: A Glance into a Future in which the...
As you are probably aware, Google are about to launch "Google Glasses". They will cost £975 a pair and will feature a camera, voice-activated controls and send sounds to the...
A Headache-Free Journey.
Very unfortunately, ClearStep have recently gone into ‘administration’ and unfortunately all of the staff have been made redundant. In the wake of this, many dentists have expressed their anger on...
Website Security.
Cyber-attacks can be politically motivated (and can be done to uphold a cause) or they can be criminal, disruptive cyber anarchy. Either way, does it matter? Well, whilst the issue...
