Emotional Branding
We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people’s concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust). Interestingly, we...
Best Practice in Digital Design for a Dental Practice
Creative design is becoming steadily more important in the digital age for dentistry – not less so. More and more practices are seeking to and are able to, provide their...
Creative Thinking
Dental Focus design web sites for dental practices. To design, we think ‘creatively’, not ‘subjectively’. Thinking creatively is not “thinking outside the box”, but instead “thinking from firmly within...
Creative Thinking
Dental Focus design web sites for dental practices. To design, we think ‘creatively’, not ‘subjectively’. Thinking creatively is not “thinking outside he box”, but instead “thinking from firmly within the...
Is Your Practice Website Optimised For Mobile Devices?
Like them or loathe them there can be no escaping the fact that mobile phones are everywhere. In fact, last year Cisco reported that the amount of mobile phones on...
Web Traffic
Did you know humans account for less than 40% of global web traffic? Bringing traffic to your site is important, but then engaging with some of that traffic is...
Four Big Web Trends Coming this Year
In the fast-paced tech sector, it is important to always anticipate and prepare for changing technological trends. By doing this Dental Focus are able to offer clients, up-to-date, relevant dental...
Point Of Difference
A dentist needs to emphasize his/her Point Of Difference, as this will help stop their practice from becoming a “me too” and distinguish it from it’s competitors. It’s POD will...
EMOTIONAL BRANDING
This is a term used within marketing that refers to building a brand that appeals directly to a client’s emotional state and aspirations. It triggers an emotional response. In the...
Video marketing on the web
Video is the best way to communicate on the web. Most people would prefer watching a video to reading plain text. And when they watch a video, they stay on...
More magic, less logic?
Analytics is mostly about generating stats, but can data alone help you to generate more business online? Certainly, data will allow you to improve your conversion rates and generate more...
Smartphone Addiction
New data shows that more than 70 percent of Smartphone owners are addicted to their devices and can’t be away from them (keeping them within 5ft at all times). Hence...
