Dental Design & Marketing that “Feels Good”
[caption id="" align="alignleft" width="300" caption="Photo by Victor Bezrukov. CC BY 2.0."] [/caption] Dentists need to move away from ‘procedure-oriented’ dental marketing, and find new, unique ways to win patients. Yes...
29 March 2010
Dental Websites Must Breathe
[caption id="attachment_291" align="alignleft" width="300" caption="Photo by BruceTurner. CC BY 2.0."][/caption] A dental website is a functional, ‘living and breathing’ marketing tool. The world and the web is always changing, advancing...
10 March 2010
Dental Marketing USPs
[caption id="attachment_246" align="alignleft" width="300" caption="Photo by Cameron Cassan. CC BY 2.0."][/caption] Many dentists regard marketing as a necessity and therefore not always something they need to ‘embrace’. For dental marketing...
07 March 2010
Attention Span in Dental Marketing
In order to measure the length of anybody’s attention span in doing any activity, the type of activity undertaken will affect the result. Someone is obviously capable of a longer...
27 February 2010
Psychology of Website Design
Positive psychology is a more recent branch of psychology that "studies the strengths and virtues that enable individuals and communities to thrive". We seek to adapt and utilize this for...
21 February 2010
My best mate is a web designer
"My mate has offered to do my website". We hear this a lot, and we are very pleased that the level of ‘online literacy & knowledge’ is forever increasing. This, in...
21 February 2010
Space: The final frontier of Web Design
There are a number of elements that make up a great dental website design, but one of the most misunderstood and misused is space, whether white or not. The objective...
14 February 2010
Thinking Outside the Box
Its always been assumed that ‘thinking outside the box’ is wild and the most truly creative. Well no it isn’t really, when compared with solving problems by employing well used...
14 February 2010
It does exactly what it says on the tin
What is the primary purpose of a dental website? Rather like the packaging for a product tells us what’s inside the tin (or pack), a dental website tells us what’s...
14 February 2010