Emotional Branding
We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people's concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust). Interestingly, we...
Best Practice in Digital Design for a Dental Practice
Creative design is becoming steadily more important in the digital age for dentistry – not less so. More and more practices are seeking to and are able to, provide their...
Make Polling part of your Social Media strategy
'Polling' is a very powerful tool that dental practices can use as part of their social strategy (to market the practice). Big brands often pay a lot of money to...
Chloe’s Free Websites for Young Dentists
This evening the IS Dental Training venue in Kentish Town, London, is the place to be for leading young dentists who want to know how to attract their ideal patients...
The Difference Is In The Design
When it comes to marketing your practice online, the quality of your website design is absolutely crucial. This is because like it nor not, we all make snap decisions that...
Using Social Media To Boost Your SEO
Online marketing is a cornerstone of any successful marketing strategy. Once you've taken steps to establish your presence online, the next step is to plan how you intend to attract...
Dental Focus Case Study: Dr Wyman Chan
In the competitive world of online dental marketing, it can often be a challenge to develop a website that really stands out from the crowd. Having had a practice website...
Getting the right website for your referral practice
Dentistry can be a challenging environment at the best of times, but with competition for patients so rife it can be a challenge in itself to make your practice stand...
Creative Thinking
Dental Focus design web sites for dental practices. To design, we think ‘creatively’, not ‘subjectively’. Thinking creatively is not “thinking outside the box”, but instead “thinking from firmly within...
Harnessing The Power Of The Internet
The internet has had a huge impact on dentistry – not least in huge potential it offers in the way of online marketing. But while more and more dental practices...
Is Your Practice Website Optimised For Mobile Devices?
Like them or loathe them there can be no escaping the fact that mobile phones are everywhere. In fact, last year Cisco reported that the amount of mobile phones on...
The Difference Between A Brand And An Identity.
A brand is how your patients "feel" about your practice: It creates an emotional bond between your patients and your treatments. Think of it as the 'essence' of your...
