Keep your website compliant with Dental Focus ®
Compliant Dental Websites in UK New GDC 'Standards for the Dental Team' became enforceable in September 2013. To make sure your website complies with all GDC standards, contact Dental Focus...
The mobile web – why having a mobile website is...
Mobile technology is everywhere these days, and is continuing to grow with each passing year. According to the U.N., out of the world's estimated 7 billion people, 6 billion...
Emotional Branding
We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people's concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust). Interestingly, we...
No More Fillings!
Fillings may soon be a thing of the past! Researchers at King's College have developed a treatment which will be available within 3 years, called "tooth-rebuilding". Professor Nigel Pitts from...
Making The Most Of Social Media
As one of the big talking points in dental online marketing, social media has the potential to be an extremely powerful tool for attracting people to your practice, and improving...
Make Polling part of your Social Media strategy
'Polling' is a very powerful tool that dental practices can use as part of their social strategy (to market the practice). Big brands often pay a lot of money to...
The Difference Is In The Design
When it comes to marketing your practice online, the quality of your website design is absolutely crucial. This is because like it nor not, we all make snap decisions that...
The Difference Between A Brand And An Identity.
A brand is how your patients "feel" about your practice: It creates an emotional bond between your patients and your treatments. Think of it as the 'essence' of your...
Web Traffic
Did you know humans account for less than 40% of global web traffic? Bringing traffic to your site is important, but then engaging with some of that traffic is...
Improving Dental Care and Oral Health
"Dentistry was one of the founding pillars of the NHS at its inception in 1948, and NHS dental services have made a significant contribution...
SEO Blogging for Dentists
I often get clients asking me how they can write blogs for SEO and what they should be doing. To address this, this month’s article is about SEO Blogging. Google...
Dental Implants: Showcasing Quality, Value and Service (QVS) in your...
If your website doesn’t highlight QVS, I can guarantee your competitor’s does. So let’s talk about converting dental implant visitors to dental implant patients, remember you need both Q, V...
