Dental Implants: Showcasing Quality, Value and Service (QVS) in your online showroom.
If your website doesn’t highlight QVS, I can guarantee your competitor’s does.
So let’s talk about converting dental implant visitors to dental implant patients, remember you need both Q, V and S to provide the complete patient journey.
With any surgical procedure, quality comes down to success rate and clinical standards. So boast your success
“We have performed over 200 dental implants with a 95% success rate!”
Statements reassure nervous patients, and quantify success to those looking for the very best dental implant treatment available, numbers speak volumes in terms of consumer trust.
Make sure your website tells visitors that you are qualified and experienced, have an image of yourself, your qualifications, your extra-curricular training and most importantly, your passion for dental implants. If you love what you do, patients will want you to look after them.
Don’t be afraid to show off, this is not ‘push’ marketing, visitors have come to your website, show them before and after images that will instil confidence in them, a smile gallery is a great tool to achieve this.
Finally, make sure your website is GDC compliant! Patients will not be impressed by a website that falls short of basic clinical guidelines. Find out more about website compliance here.
If you don’t have your dental implant fees online, forget about it. Online shoppers are not interested in finding out more by calling or coming into the practice, they want all the information to make a buying decision upfront.
However, your fees should represent your value proposition, think Virgin Holidays Vs. Ryanair, make sure visitors know what they are paying for and what they are getting fromtheir dental implant treatment with you. See two great examples of how you can break down the value of your dental implant treatment here and here.
Offer payment options? Put this on your homepage, fees page and dental implants page, even better, have a payment options page! Offering flexible payment solutions for dental implant treatment empowers consumers to make informed decisions and is an additional consideration as part of the buying decision.
Price is one dimensional, value is something that should jump up off the page!
Struggle to highlight service on your website? Easy.
What do your existing patients say about their dental implant treatment with you? Let potential patients know by providing testimonials on your website, word of mouth is one thing, word from mouth another.
Patient care may not be tangible, but by patients describing their own experiences, visitors will be able to relate and trust your service.
Back this up with images and information about your practice facilities, let visitors see what they will experience in your care, the comfort on offer and clinical standards your maintain will all contribute to the decision process.
Finally, present the patient journey, from consultation through to a 12 month sign off, patients want to feel as though their dental implant treatment is a relationship with your practice, not a simple transaction.
There you have it, some great ideas to boost dental implant conversion through your website, why don’t you get in touch with Dental Focus, we create websites for YOUR profit.