Posts Tagged ‘dentistry’

Have you seen this video?

Wednesday 11th August 2021

If you haven’t watched this video yet, you HAVE TO! It is a must see.

If you have, you know scheduling a call with Total Health Screens will continue to provide value for your practice.

If you haven’t watched this video yet, you HAVE TO! It is a must-see.

 

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Brian Anderson has been championing dentistry for 15 years and shares many gems on creating value, trust and bridging the gap between dentistry and medicine.

With over 33 million people in the United Kingdom seeing a dental professional each year, dentistry has an amazing opportunity to support patients with total health, innovation within health care and create a healthier world.

Watching this video has many benefits for your patients, team, profession and practice growth.

Booking a call with Total Health Screens 100% guarantees you will get value for you and your profession.

Are you creating the most value for your patients?

Wednesday 11th August 2021

6 Steps To Build Value, Trust & The Healthiest Patients Ever

When a dental patient subscribes to a dental plan these patients see dentistry as an investment and part of their health plan. These are patients that value a healthy clean mouth.

Dental practices have to provide the best patient experience possible especially when we want patients to honour appointments, feel safe and recommend the practice to others.

In this video, Brian Anderson shares how to add value to your practice through ‘The 6 Steps To Build Value, Trust & The Healthiest Patients Ever!’.

This video shares many benefits for your practice, team and patients.

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Does your practice support your patients’ total health?

Tuesday 10th August 2021

Do you believe that patient health matters more than ever?

Yes, dentistry was treated like any other business when lockdown began in 2020. Dental practices were shut like pubs instead of recognised as healthcare providers that can communicate, test or even provide vaccines for their patients. How did this make sense when 33 million people in the UK see a dental professional?

Now, 15 months later, patients are seeking out dental appointments in record numbers not seen since 2006!

The pandemic has taught us that our health matters more than ever. People with underlying conditions like cardiovascular disease, diabetes and obesity have a 2-3x higher chance of experiencing increased effects of Covid and mortality.

Dental Focus & Total Health Screens have joined forces to show that dentistry is more than just teeth.

THS

Total Health Screens champions dental practices to show how oral and general health are connected and equips dental practices to implement a spectrum of preventative health screens for their patients.

Check out this stunning Dental Focus website to learn more about Total Health Screens and see how the future of dentistry is being changed forever www.totalhealthscreens.com

Stay tuned as there’s more news to come on how Dental Focus and Total Health Screens are changing lives, healthcare and taking dentistry to a new level!

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Instagram for dentists – Instagram bios

Wednesday 27th May 2020

When it comes to Instagram, first impressions are everything. If you want to grow your Instagram organically and gain the right kind of followers for your practice, your potential followers need to know exactly who you are, what you do, and why they should care. 

 

Your Instagram bio is one of the first things people see when they land on your page, so make sure your bio captures your visitors’ attention from the start. 

 

Here’s what you’ll want to include in your bio to get more Instagram followers:

 

 

Headline & Keyword

State the practice name and a keyword that describes who you are. Adding a particular niche or interest in the headline helps users get to know and understand your practice.

The headline is also searchable, so make sure you choose a keyword that your followers would associate with your page to increase organic traffic.

Body section

The body section is where you’ll put the majority of your description. Be sure to use the brand’s voice, keep it clean, organised and with a bullet point format to describe who you are.

Be sure to include a line that gives your page credibility. This can be a feature in a publication, a certification you’ve achieved, or a social cause your brand gives back to.

URL

This is the only section you have to place a link on Instagram, so use it wisely. Typically, you’ll want to provide a direct link to your website, blog, or specific landing page that coordinates with your call-to-action.

Entice the click

Try adding some emojis to really catch the eye of your followers and drive them to your website.

Add a call-to-action button so users can easily contact you! 

The following are the action buttons you can include: 

– Email

– Message

– Call

– Book 

– Reserve 

 

 

Dental Focus

 

TEL: 020 7183 8388

www.dentalfocus.com

 

 

 

Connect with patients in response to the lockdown

Thursday 9th April 2020
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 Are you using social media to protect the connection with your patients?

If you haven’t already, now is the time for your practice to demonstrate leadership in your local community by showing your patients that you are still here and you still care by using the power of Social Media!

I believe now is a critical time for your practice, people are spending more time online than they ever have before, so it does present your practice with a unique opportunity to deepen your relationships and increase your brand affinity.

But of course, you also can’t just post content that is business-as-usual, or you’ll risk coming across as tone-deaf to the current situation.

In the long term, your patients will remember who showed up, what was said and how you helped them, so it’s critical to build a lasting impression on your patients by either doing good or making them feel good.

 

Information on whether you are seeing emergency patients or providing telephone/video consultations

Sharing what your practice is doing to help a cause or the local community

Messages of positivity

Tips for staying healthy at home/Oral Health tips

Sharing critical information from trusted organisations such as WHO (World Health Organisation) or the NHS

Film lists, reading lists, easy recipes, ideas to entertain kids, etc

Sharing any fun activities you and your team are doing at home

 

– Sales

– Special offers

– Treatments

– Case studies

If you’re struggling for content, feel free to message me for ideas.

If your practice doesn’t already have a Social Media account we are offering Dental Focus clients a basic set up for Facebook or Instagram to help you get started for FREE.

It’s first come first serve so message me today for more information.

Dominic Haslam

SOCIAL MEDIA MANAGER

 

Want to chat?

Book a call with me today!

Click Here

TEL: 020 7183 8388    MOB: 07851 749480

5 Great Dental Websites

Friday 15th July 2016

 
Here at Dental Focus, we like to celebrate the fantastic websites we create that are a product of the collaboration with our equally fantastic clients. Take a look at these 5 great dental websites to see for yourself.
 5 great dental websites

http://www.greensidedental.co.uk/

Greenside Dental Care is a modern family dental practice in Cleckheaton, Bradford. They welcome new patients for general, restorative, preventative and cosmetic dentistry, as well as for more complex procedures such as the placement of dental implants.

Their website is beautifully clean and easy to navigate, providing great user experience. From their stylish logo to the dental website’s colour scheme, every aspect of the design complements their branding and ensures the patient feels relaxed and welcome.
 5 great dental websites

http://www.southfieldsdental.co.uk/

Another fantastic dental website that uses the practice’s existing branding and colour schemes to create an immersive user experience that is like walking into their waiting room. The use of house iconography, greens and blues is subtle yet engaging. The website also offers a whole host of great ways for the patient to get in touch, such as online booking, email forms, social media and more.

Southfields Dental Centre also has a great collection of visuals on their homepage, showing off their friendly team alongside their numerous treatments.
 5 great dental websites article

http://www.skinsolutionsharrow.co.uk/

This facial aesthetics website oozes elegance, with a minimalist colour scheme and a range of beautiful stock models. The site contains an excellent range of content about different skin treatments, offering patients a fantastic space to explore the options available and the results it has achieved.

Some of the leading skincare brands also feature on this website, revealing the highly professional reputation of the Skin Solutions team, who are based in Harrow.
 Great dental websites

http://www.thedentalsuite.co.uk/

With the tagline, “…because we want to see you smile.” this simple but effective website from The Dental Suite, based in Northampton, is putting the patient at the front of everything they do. The user experience is fluid, with plenty of calls to action, whilst the horizontal navigation keeps the patient in constant touch with all that the practice has to offer.

The main image on the homepage is of the reception desk, giving the patient the feeling of actually walking into the practice from the street, which is a brilliant technique.
 5 Great Dental Website Designs

http://www.bluecourtdental.com/

There is a stunning colour scheme of dark blue and gold on this dental website. The site is loaded with lots of useful information regarding treatments, and there is also a good amount of ways that patients can get in touch.

Blue Court Dental also utilise their patient testimonials well to add emotion to the user experience, offering patients a chance to glimpse the patient journey, and the potentially life changing results that can be achieved.

 

Come back next time for more fantastic dental websites.

Dental Websites that look stylish and modern

Friday 17th June 2016

 

Welcome to this week’s article on Wonderful Websites Weekly. There is a great variety of dental websites to look at in this post, with a range of different styles and designs to peruse.

 
Dental Websites

http://www.parksidedentalcareclinic.com/

This dentist in Bradford has a stunning sliding banner on their homepage which promotes their practice’s caring philosophy towards their patients. The colours are simple but stylish, and there is an easy-to-use navigation for users to find their way round the website.

The practice also has a dedicated Facial Aesthetics section in the Treatments Menu – something which is really interesting for patients who may not know that dentists can help with anti-wrinkle services.

 
Dental Websites

http://www.bentleymathieson.co.uk/

Class and elegance are exhuberated from this stunning dental website. Based in Hartlepool, Bentley Mathieson Dentalcare offers a range of fantastic treatments to their patients; from Invisalign braces to Dental Implants. Their website is friendly, welcoming and populated with lots of personal photos, allowing users to really get a feel for the practice before they even visit!

 
Dental Websites

http://www.homewooddental.co.uk/

One of the Dental Care Group, Homewood Dental Practice offers NHS and Private treatments to patients looking for a dentist in Essex. As a collection of practices, the style and design is consistent with their other websites, but the personality is injected into the Team section and the Practice Gallery – where patients can get to know the People and the Premises.

Take a look at the gorgeous banner colouring on the homepage which perfectly reflects the branding of the practice.

 
Dental Websites

http://www.auradentallondon.co.uk/

This is one of the best looking websites in the Dental Focus portfolio, with a stylish homepage and sleek design it perfectly captures the aesthetic that would attract their ideal patients. The scrolling testimonials on the homepage are a fantastic way of exploring the patient journey, as well as creating “emotional moments” for the user.

 

The Send Us Your Smile form is also a nice touch to encourage enquiries.

 
Dental Websites

http://www.centreofdentalexcellence.co.uk/

With an amazingly talented dental team, Centre of Dental Excellence offer a range of specialist dental treatments, as well as a friendly service. Their website is clean, modern and easy to use with plenty of fascinating content about dental treatments. There is also a great Dental Referrals section, to encourage dentists to make an enquiry.
Come back for more Wonderful Websites Weekly next week!

Wonderful Websites Weekly

Friday 20th May 2016

Take a look at some of our favourite dental websites which have recently launched. All types of style and design have been incorporated for a range of practices and referring dentists, and the results look great!

 Liam McGrath

Offering Cosmetic, Implant and General Dentistry, Dr Liam McGrath’s new website is a fantastic blend of stylish design and useful information. As a referring dentist, it was essential to make sure the design complemented the content, so that dentists and patients alike would enjoy their experience.

 aesthetic-smiles
Aesthetic Smiles is a modern, friendly dental practice located in the heart of Leicester. Their sleek design and vibrant colours offer a beautiful user experience for their patients. They also offer a function for users to send in their smiles via an online form!

  park road

With a fantastic use of apples from their logo, which is carried through the website design, Park Road Dental Centre based in Teddington has a minimalist approach whilst offering a beautifully modern feel. Their fantastic team pictures really show off the character of the practice, whilst revealing the caring nature of the dental care available.

  dental surgery Burnham

Established 39 years ago, this dentist based in Burnham, Buckinghamshire has opted for a really interactive feel for their website, with great animation and lots of options for patients to find information.

They have also integrated their online booking system in order to get the most out of their website.

  Enhance
Enhancedental are based in Leeds, and offer a range of cosmetic dentistry, facial aesthetics and general treatments. With a patient base of over 5000, their expertise and care is a winning combination, as is their stunning site.

Their website makes it really simple for patients to get in touch, whilst having a range of pages offering great content about dental treatments.

 

Come back next week for more Wonderful Websites.

Design Is More Than Just Making Things Pretty

Friday 22nd August 2014

Web design should be empathetic to the problems of others and thus be used to solve them. This then drives value for everyone involved.

Design is as much about the process as about the end result.

Therefore it ought to be focused not so much on making things look pretty – as on problem-solving, questioning, and building confidence in a solution.

It’s good to explore and interrogate ideas and further develop them, working with the client. It doesn’t matter where the idea first comes from.

It could have been the designers idea, or the client may have seen something interesting, or there could be an established ‘look’ already in existence, needing to be further developed.

Nothing is truly original, as everything derives from something else.

Someone invented the wheel. Then someone else, the internal combustion engine. Before someone designed the E type Jag.

Design is about solving problems, listening to people and creating value – not just about making things pretty.

 

To speak to us about website design, contact Dental Focus on: 020 7183 8388.

 

Dental Focus Case Study: Chris Neve

Friday 25th July 2014

There can be no doubting the importance of the internet, and the significant role it now plays in all our lives. With more and more patients now using the internet to search for dental practices, rather than traditional methods such as phonebooks or local directories, it is essential that your practice has a web presence that fully reflects your vision and the services you are able to provide.

Chris Neve is Business Manager at Queens Park Dental Team, Bournemouth, and has been responsible for overseeing the development of the practice website for over a decade. While the practice was one of the ‘early adopters’ of dental online marketing in 2004, with the surge in internet use across the country, Queens Park Dental Team now attracts more new patients through its website than any other method.

‘It all started way back in 2004,’ says Chris. ‘Back then we realised we needed a website, and we were really looking for that competitive “edge” to make us stand out. No other practices in Bournemouth had a website at that stage, so we thought starting our own would be an excellent idea.

‘At first we started out with a website company based in the local area. Because they were local we thought everything would be easy as we could pop into their office at any time and get things sorted. They did everything – sorted the domain, the hosting and put the website together. The problem was it never looked like we wanted it to, and some of the pages didn’t load properly. Whenever we asked for changes to be made, the company would get a bit funny with us, and so we knew that things weren’t right.

‘It was then a friend of ours introduced us to Krishan Joshi at Dental Focus ®. Our friend had used Krishan to design his own website and we saw what a good job he had done for our friend so we contacted Krishan and went from there really. Krishan was great – he sorted everything out really quickly and gave us the website we had always hoped for in a short space of time!’

To establish the design of the new website, Chris worked closely with Krishan, and was kept regularly updated as the design progressed. With each new ‘mock-up’ of the website, Chris and the team provided feedback on elements of the design so as Krishan could build the final website to their exact tastes and specifications.

‘We were all really pleased with the website,’ says Chris. ‘It was exactly what we were after – a much fresher look, and with all the latest features as it was back in 2004. A few years later in 2008, we then decided to have a major revamp of the site – a complete redesign. Our new website was so good we even won an award for ‘Most Improved Private Website’. We were very happy! This was great publicity for our practice and we even appeared in the local press as a result.’

In terms of marketing, in the past, Chris used to use a number of different marketing strategies for Queens Park Dental Team, but given the success of his new website, he’s found that many of the ‘old’ methods of marketing are fast becoming obsolete.

‘Our new website is absolutely great,’ continues Chris. ‘In fact we attract most of our new patients through our website. We used to be in the Yellow Pages. In fact we were the first practice in Bournemouth to have colour in our advert when colour adverts came in. Obviously that was quite a big draw at the time, but we started to do research into where our new patients were coming from and it seemed that Yellow Pages was providing very few results for the money we were paying. We used to be on Yell.com as well, but that didn’t really bring anything either. So we dropped both the Yellow Pages and Yell.com and decided to focus our marketing on our website and our search ranking on Google and Bing. Of course we do carry out other kinds of marketing as well. We do leaflet drops around our local area and other such things, but majority of new patients are by word-of-mouth or through the website. This is very cost effective in comparison to the “old” methods such as Yellow Pages.

‘All in all we’ve had a very positive experience working with Dental Focus ®. The team are always very quick to respond to any requests, and make updates very quickly. One of the big selling points for us is that the Dental Focus ® team work exclusively on dental websites. This means they really understand dentistry and they understand exactly what we’re talking about.

‘It’s nice – we were one of the first practices to work with Dental Focus ®, but still we’re never forgotten. We may not be the biggest or the flashiest practice in the world, but we are always treated as a valued customer, and if we need anything at all, the team are always more than happy to help.’

When it comes to dental online marketing, it really pays to trust the experts. This means choosing a web design and marketing company that understand dentistry, that has experience producing dental websites that work, and can offer you an unparalleled level of service and support when you need it most. With the internet now such an important part of any dental practice’s marketing mix, choosing a web design company that offers proven results time and time again, will help ensure your practice makes the most of the fantastic opportunity that online marketing provides.

For more information call 020 7183 8388, or visit www.dental-focus.com