Posts Tagged ‘dentistry’

Instagram for dentists – Instagram bios

Wednesday 27th May 2020

When it comes to Instagram, first impressions are everything. If you want to grow your Instagram organically and gain the right kind of followers for your practice, your potential followers need to know exactly who you are, what you do, and why they should care. 

 

Your Instagram bio is one of the first things people see when they land on your page, so make sure your bio captures your visitors’ attention from the start. 

 

Here’s what you’ll want to include in your bio to get more Instagram followers:

 

 

Headline & Keyword

State the practice name and a keyword that describes who you are. Adding a particular niche or interest in the headline helps users get to know and understand your practice.

The headline is also searchable, so make sure you choose a keyword that your followers would associate with your page to increase organic traffic.

Body section

The body section is where you’ll put the majority of your description. Be sure to use the brand’s voice, keep it clean, organised and with a bullet point format to describe who you are.

Be sure to include a line that gives your page credibility. This can be a feature in a publication, a certification you’ve achieved, or a social cause your brand gives back to.

URL

This is the only section you have to place a link on Instagram, so use it wisely. Typically, you’ll want to provide a direct link to your website, blog, or specific landing page that coordinates with your call-to-action.

Entice the click

Try adding some emojis to really catch the eye of your followers and drive them to your website.

Add a call-to-action button so users can easily contact you! 

The following are the action buttons you can include: 

– Email

– Message

– Call

– Book 

– Reserve 

 

 

Dental Focus

 

TEL: 020 7183 8388

www.dentalfocus.com

 

 

 

Connect with patients in response to the lockdown

Thursday 9th April 2020
Interesting Image

 Are you using social media to protect the connection with your patients?

If you haven’t already, now is the time for your practice to demonstrate leadership in your local community by showing your patients that you are still here and you still care by using the power of Social Media!

I believe now is a critical time for your practice, people are spending more time online than they ever have before, so it does present your practice with a unique opportunity to deepen your relationships and increase your brand affinity.

But of course, you also can’t just post content that is business-as-usual, or you’ll risk coming across as tone-deaf to the current situation.

In the long term, your patients will remember who showed up, what was said and how you helped them, so it’s critical to build a lasting impression on your patients by either doing good or making them feel good.

 

Information on whether you are seeing emergency patients or providing telephone/video consultations

Sharing what your practice is doing to help a cause or the local community

Messages of positivity

Tips for staying healthy at home/Oral Health tips

Sharing critical information from trusted organisations such as WHO (World Health Organisation) or the NHS

Film lists, reading lists, easy recipes, ideas to entertain kids, etc

Sharing any fun activities you and your team are doing at home

 

– Sales

– Special offers

– Treatments

– Case studies

If you’re struggling for content, feel free to message me for ideas.

If your practice doesn’t already have a Social Media account we are offering Dental Focus clients a basic set up for Facebook or Instagram to help you get started for FREE.

It’s first come first serve so message me today for more information.

Dominic Haslam

SOCIAL MEDIA MANAGER

 

Want to chat?

Book a call with me today!

Click Here

TEL: 020 7183 8388    MOB: 07851 749480

5 Great Dental Websites

Friday 15th July 2016

 

Here at Dental Focus, we like to celebrate the fantastic websites we create that are a product of the collaboration with our equally fantastic clients. Take a look at these 5 great dental websites to see for yourself.

5 great dental websites

http://www.greensidedental.co.uk/

Greenside Dental Care is a modern family dental practice in Cleckheaton, Bradford. They welcome new patients for general, restorative, preventative and cosmetic dentistry, as well as for more complex procedures such as the placement of dental implants.

Their website is beautifully clean and easy to navigate, providing great user experience. From their stylish logo to the dental website’s colour scheme, every aspect of the design complements their branding and ensures the patient feels relaxed and welcome.

5 great dental websites

http://www.southfieldsdental.co.uk/

Another fantastic dental website that uses the practice’s existing branding and colour schemes to create an immersive user experience that is like walking into their waiting room. The use of house iconography, greens and blues is subtle yet engaging. The website also offers a whole host of great ways for the patient to get in touch, such as online booking, email forms, social media and more.

Southfields Dental Centre also has a great collection of visuals on their homepage, showing off their friendly team alongside their numerous treatments.
5 great dental websites article

http://www.skinsolutionsharrow.co.uk/

This facial aesthetics website oozes elegance, with a minimalist colour scheme and a range of beautiful stock models. The site contains an excellent range of content about different skin treatments, offering patients a fantastic space to explore the options available and the results it has achieved.

Some of the leading skincare brands also feature on this website, revealing the highly professional reputation of the Skin Solutions team, who are based in Harrow.
Great dental websites

http://www.thedentalsuite.co.uk/

With the tagline, “…because we want to see you smile.” this simple but effective website from The Dental Suite, based in Northampton, is putting the patient at the front of everything they do. The user experience is fluid, with plenty of calls to action, whilst the horizontal navigation keeps the patient in constant touch with all that the practice has to offer.

The main image on the homepage is of the reception desk, giving the patient the feeling of actually walking into the practice from the street, which is a brilliant technique.

5 Great Dental Website Designs

http://www.bluecourtdental.com/

There is a stunning colour scheme of dark blue and gold on this dental website. The site is loaded with lots of useful information regarding treatments, and there is also a good amount of ways that patients can get in touch.

Blue Court Dental also utilise their patient testimonials well to add emotion to the user experience, offering patients a chance to glimpse the patient journey, and the potentially life changing results that can be achieved.

 

Come back next time for more fantastic dental websites.

Dental Websites that look stylish and modern

Friday 17th June 2016

 

Welcome to this week’s article on Wonderful Websites Weekly. There is a great variety of dental websites to look at in this post, with a range of different styles and designs to peruse.

 

Dental Websites

http://www.parksidedentalcareclinic.com/

This dentist in Bradford has a stunning sliding banner on their homepage which promotes their practice’s caring philosophy towards their patients. The colours are simple but stylish, and there is an easy-to-use navigation for users to find their way round the website.

The practice also has a dedicated Facial Aesthetics section in the Treatments Menu – something which is really interesting for patients who may not know that dentists can help with anti-wrinkle services.

 

Dental Websites

http://www.bentleymathieson.co.uk/

Class and elegance are exhuberated from this stunning dental website. Based in Hartlepool, Bentley Mathieson Dentalcare offers a range of fantastic treatments to their patients; from Invisalign braces to Dental Implants. Their website is friendly, welcoming and populated with lots of personal photos, allowing users to really get a feel for the practice before they even visit!

 

Dental Websites

http://www.homewooddental.co.uk/

One of the Dental Care Group, Homewood Dental Practice offers NHS and Private treatments to patients looking for a dentist in Essex. As a collection of practices, the style and design is consistent with their other websites, but the personality is injected into the Team section and the Practice Gallery – where patients can get to know the People and the Premises.

Take a look at the gorgeous banner colouring on the homepage which perfectly reflects the branding of the practice.

 

Dental Websites

http://www.auradentallondon.co.uk/

This is one of the best looking websites in the Dental Focus portfolio, with a stylish homepage and sleek design it perfectly captures the aesthetic that would attract their ideal patients. The scrolling testimonials on the homepage are a fantastic way of exploring the patient journey, as well as creating “emotional moments” for the user.

 

The Send Us Your Smile form is also a nice touch to encourage enquiries.

 

Dental Websites

http://www.centreofdentalexcellence.co.uk/

With an amazingly talented dental team, Centre of Dental Excellence offer a range of specialist dental treatments, as well as a friendly service. Their website is clean, modern and easy to use with plenty of fascinating content about dental treatments. There is also a great Dental Referrals section, to encourage dentists to make an enquiry.
Come back for more Wonderful Websites Weekly next week!

Wonderful Websites Weekly

Friday 20th May 2016

Take a look at some of our favourite dental websites which have recently launched. All types of style and design have been incorporated for a range of practices and referring dentists, and the results look great!

Liam McGrath

http://www.liammcgrath.co.uk/

Offering Cosmetic, Implant and General Dentistry, Dr Liam McGrath’s new website is a fantastic blend of stylish design and useful information. As a referring dentist, it was essential to make sure the design complemented the content, so that dentists and patients alike would enjoy their experience.

aesthetic-smiles

http://www.aesthetic-smiles.co.uk/

Aesthetic Smiles is a modern, friendly dental practice located in the heart of Leicester. Their sleek design and vibrant colours offer a beautiful user experience for their patients. They also offer a function for users to send in their smiles via an online form!

 

park road

http://www.parkroaddental.co.uk/

With a fantastic use of apples from their logo, which is carried through the website design, Park Road Dental Centre based in Teddington has a minimalist approach whilst offering a beautifully modern feel. Their fantastic team pictures really show off the character of the practice, whilst revealing the caring nature of the dental care available.

 

dental surgery Burnham

http://www.thedentalsurgeryburnham.co.uk/

Established 39 years ago, this dentist based in Burnham, Buckinghamshire has opted for a really interactive feel for their website, with great animation and lots of options for patients to find information.

They have also integrated their online booking system in order to get the most out of their website.

 

Enhance

http://www.garforthdentalpractice.co.uk/

Enhancedental are based in Leeds, and offer a range of cosmetic dentistry, facial aesthetics and general treatments. With a patient base of over 5000, their expertise and care is a winning combination, as is their stunning site.

Their website makes it really simple for patients to get in touch, whilst having a range of pages offering great content about dental treatments.

 

Come back next week for more Wonderful Websites.

Design Is More Than Just Making Things Pretty

Friday 22nd August 2014

Web design should be empathetic to the problems of others and thus be used to solve them. This then drives value for everyone involved.

Design is as much about the process as about the end result.

Therefore it ought to be focused not so much on making things look pretty – as on problem-solving, questioning, and building confidence in a solution.

It’s good to explore and interrogate ideas and further develop them, working with the client. It doesn’t matter where the idea first comes from.

It could have been the designers idea, or the client may have seen something interesting, or there could be an established ‘look’ already in existence, needing to be further developed.

Nothing is truly original, as everything derives from something else.

Someone invented the wheel. Then someone else, the internal combustion engine. Before someone designed the E type Jag.

Design is about solving problems, listening to people and creating value – not just about making things pretty.

 

To speak to us about website design, contact Dental Focus on: 020 7183 8388.

 

Dental Focus Case Study: Chris Neve

Friday 25th July 2014

There can be no doubting the importance of the internet, and the significant role it now plays in all our lives. With more and more patients now using the internet to search for dental practices, rather than traditional methods such as phonebooks or local directories, it is essential that your practice has a web presence that fully reflects your vision and the services you are able to provide.

Chris Neve is Business Manager at Queens Park Dental Team, Bournemouth, and has been responsible for overseeing the development of the practice website for over a decade. While the practice was one of the ‘early adopters’ of dental online marketing in 2004, with the surge in internet use across the country, Queens Park Dental Team now attracts more new patients through its website than any other method.

‘It all started way back in 2004,’ says Chris. ‘Back then we realised we needed a website, and we were really looking for that competitive “edge” to make us stand out. No other practices in Bournemouth had a website at that stage, so we thought starting our own would be an excellent idea.

‘At first we started out with a website company based in the local area. Because they were local we thought everything would be easy as we could pop into their office at any time and get things sorted. They did everything – sorted the domain, the hosting and put the website together. The problem was it never looked like we wanted it to, and some of the pages didn’t load properly. Whenever we asked for changes to be made, the company would get a bit funny with us, and so we knew that things weren’t right.

‘It was then a friend of ours introduced us to Krishan Joshi at Dental Focus ®. Our friend had used Krishan to design his own website and we saw what a good job he had done for our friend so we contacted Krishan and went from there really. Krishan was great – he sorted everything out really quickly and gave us the website we had always hoped for in a short space of time!’

To establish the design of the new website, Chris worked closely with Krishan, and was kept regularly updated as the design progressed. With each new ‘mock-up’ of the website, Chris and the team provided feedback on elements of the design so as Krishan could build the final website to their exact tastes and specifications.

‘We were all really pleased with the website,’ says Chris. ‘It was exactly what we were after – a much fresher look, and with all the latest features as it was back in 2004. A few years later in 2008, we then decided to have a major revamp of the site – a complete redesign. Our new website was so good we even won an award for ‘Most Improved Private Website’. We were very happy! This was great publicity for our practice and we even appeared in the local press as a result.’

In terms of marketing, in the past, Chris used to use a number of different marketing strategies for Queens Park Dental Team, but given the success of his new website, he’s found that many of the ‘old’ methods of marketing are fast becoming obsolete.

‘Our new website is absolutely great,’ continues Chris. ‘In fact we attract most of our new patients through our website. We used to be in the Yellow Pages. In fact we were the first practice in Bournemouth to have colour in our advert when colour adverts came in. Obviously that was quite a big draw at the time, but we started to do research into where our new patients were coming from and it seemed that Yellow Pages was providing very few results for the money we were paying. We used to be on Yell.com as well, but that didn’t really bring anything either. So we dropped both the Yellow Pages and Yell.com and decided to focus our marketing on our website and our search ranking on Google and Bing. Of course we do carry out other kinds of marketing as well. We do leaflet drops around our local area and other such things, but majority of new patients are by word-of-mouth or through the website. This is very cost effective in comparison to the “old” methods such as Yellow Pages.

‘All in all we’ve had a very positive experience working with Dental Focus ®. The team are always very quick to respond to any requests, and make updates very quickly. One of the big selling points for us is that the Dental Focus ® team work exclusively on dental websites. This means they really understand dentistry and they understand exactly what we’re talking about.

‘It’s nice – we were one of the first practices to work with Dental Focus ®, but still we’re never forgotten. We may not be the biggest or the flashiest practice in the world, but we are always treated as a valued customer, and if we need anything at all, the team are always more than happy to help.’

When it comes to dental online marketing, it really pays to trust the experts. This means choosing a web design and marketing company that understand dentistry, that has experience producing dental websites that work, and can offer you an unparalleled level of service and support when you need it most. With the internet now such an important part of any dental practice’s marketing mix, choosing a web design company that offers proven results time and time again, will help ensure your practice makes the most of the fantastic opportunity that online marketing provides.

For more information call 020 7183 8388, or visit www.dental-focus.com

 

Keep your website compliant with Dental Focus ®

Thursday 17th July 2014

Compliant Dental Websites in UK


New GDC ‘Standards for the Dental Team’ became enforceable in September  2013. To make sure your website complies with all GDC standards, contact Dental Focus ® ‘Websites for your profit’ today.

At Dental Focus ® we have over 12 years’ experience creating high quality dental websites that are fully compliant with all relevant GDC, CQC and ICO standards. For your complete peace of mind we are offering solutions to ensure all our clients stay compliant with the latest GDC regulations.

  • Solution #1. Disclaimers will be automatically placed on all our 500+ client websites to protect you and ensure patients know not to send confidential medical details via email and website forms, which are not encrypted. This service is complimentary to all Dental Focus ® Customer Service Plan (CSP) clients.
  • Solution #2. We are offering Valident v-Form services, which have been specially developed to comply with GDC, DPA and CQC legislation. These secure, encrypted forms are incredibly important for online referrals and are available at a special discount to Dental Focus ® customers.

To find out more about website compliance and how we can help you meet the new GDC standards, contact Dental Focus ® ‘Websites for your profit’ today.

For more information call 020 7183 8388, or visit www.dental-focus.com

The mobile web – why having a mobile website is crucial to online success

Friday 4th July 2014

 

Mobile technology is everywhere these days, and is continuing to grow with each passing year. According to the U.N., out of the world’s estimated 7 billion people, 6 billion have access to mobile phones.[1] If this figure wasn’t astonishing enough, Ian Carrington of Google has said that there are now ‘more people on earth that have access to a mobile phone, than have access to a toothbrush’.[2]

A startling statistic I’m sure you will agree, and one that has a significant implication for the way you market your dental practice to patients. This is because many people nowadays will use their mobile phone – or ‘smartphone’ – to surf the web. So, while it is still essential that you have a dental practice website, it is also just as important that your website is ‘mobile-friendly’. If it is not, then you stand to miss out on the many people who now prefer to search for services such as dentists online using their mobile device.

What the research tells us

At Dental Focus ® ‘Websites for your profit’ we’ve conducted our own research into mobile websites and the traffic our clients receive from mobile devices such as smartphones and tablets. Our research tells us that on average 1 in 3 of your website visitors are now using a mobile device, and this figure is fast approaching 1 in 2. So not only do we know that more people are now using mobile devices to surf the internet, we also know that more people are using them to search for dental practices online.

This is important as it means there is no better time to embrace the mobile internet. If you’re website isn’t already mobile-friendly then now is the time to upgrade so you are in the best position to take advantage of the growing market for websites that are quick and easy to navigate from a mobile device.

Secrets to success

If a patient is searching for a dental practice on-the-go, then they will have a very short attention span. This means they have different requirements to desktop users, so need a website that caters specifically for their needs. Ideally your mobile-friendly website should auto-detect that the patient is on a smartphone or tablet and then show a special mobile version which loads quickly and is optimised for the screen size with just the right of information.

Speed and ease of use are two incredibly important factors here. As consumers, we are impatient at the best of times, but if a patient is searching for a dental practice then they are going to want to see almost instant results. Therefore it is absolutely essential that your website is simple, fast loading and easy to navigate. If it isn’t then many patients may be tempted to move on and search elsewhere.

Six key pages

For the perfect fast-action mobile website, you will need six pages. These pages should include a home or welcome page, an appointment form, and information about your dentists and members of your team. There should also be a treatments menu, a ‘fees and offers’ page, and finally a page for patient testimonials. If your mobile website has more than these six key features you will run the risk of bombarding the reader with too much information and too many menus to navigate on a small screen.

Remember, creating the perfect mobile-friendly website is all about giving patients the information they need as quickly and simply as possible. Because they are ‘on the go’ they have less time, and will so also appreciate easy contact features such as ‘click to call’ telephone numbers and ‘click to find’ addresses linking to Google maps for directions.

Marketing matters

Social trends are changing. For a number of years now the internet has been the single most cost-effective way of marketing for dental practices. The good news is it still is, however more people now prefer to surf the web ‘on the go’ than on their desktop computer. This trend is so significant that mobile internet will actually overtake fixed internet at some point this year.[3]

All of which means that if your practice doesn’t have a mobile website, you may well miss out on attracting new patients. Not only that, but if your competitor has one but you don’t, then these patients are much more likely to book with them than with you. This means you will be losing out on two fronts: the missed opportunity of the new patient, and the business lost to your biggest rival.

To help you make the most of your online marketing efforts, contact an experienced online marketing team today to see how you can make your dental practice an online success.

For more information call 020 7183 8388, or visit www.dental-focus.com

About the author:

Alfie Jones is the resident Mobile Web expert and Sales Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser before finding his niche with the team at Dental Focus. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.


[1] ‘More People Have Cell Phones Than Toilets, U.N. Study Shows’, Time.com, 25th March 2013 <http://newsfeed.time.com/2013/03/25/more-people-have-cell-phones-than-toilets-u-n-study-shows/#ixzz2pdawgps3> [accessed 6th January 2013].

[2] ‘More Mobile Phone Access Than Toothbrushes, says Google’, Mobile Marketing, 21st October 2012, <http://mobilemarketingmagazine.com/more-mobile-phone-access-toothbrushes-says-google/#ZoDQuiITk7JQfDQt.99> [accessed 6th January 2014].

[3] ‘Mary Meeker: Mobile Internet Will Soon Overtake Fixed Internet’, GigaOM, 12 April 2010 <http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/> [Accessed 6th Jan 2014].

Emotional Branding

Tuesday 24th June 2014

We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people’s concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust).

Interestingly, we note that now SoftBank in Japan have developed a robot that is capable of deciphering emotions. 

It can tell if you’ve had a bad day and are feeling stressed or if you’re feeling sad and need a shoulder to cry on.

All very well – but for your dental marketing you’d be better off talking to Dental Focus, who as part of their strategy, interpret and understand how human emotions can drive dental patients.

For now, we do not rely much on human-like robots using proprietary algorithms and voice recognition technology. 

Call Dental Focus: 020 7183 8388

See more at:

http://www.sitepronews.com/2014/06/06/pepper-robot-can-read-human-emotions/?utm_source=newsletter+-+2014-06-07&utm_medium=email&utm_campaign=Article%2BUpdate