Need some help with your dental website’s target audience? How our team at Dental Focus can help
Looking for a way to make your dental webpage more exciting?
While it is almost essential to have a website for any business, many websites that offer similar services can appear the same. Having a unique website is what can make the difference between having medium internet traffic to having an influx of new page visitors.
But dentistry is a physical job and very few practices have the time or the staff to also manage their own website. And this is where our team at Dental Focus comes in.
At Dental Focus, our team’s speciality is the making, managing and general overseeing of dental websites. To date, we manage 1000+ websites and have a dedicated team who can personalise your practice’s website. We cover every aspect of your online presence, from SEO to writing blogs to social media pages.
In this article, we will discuss some of the basic formats that we can offer to dental websites, allowing you to decide which one is right for your practice.
General practice
When you operate a general dental practice, your primary focus will be on displaying which services you are able to offer to your patients, with a potential virtual tour.
If your team specialises in helping anxious patients, we can make this the focus of your website and target particular demographics using keywords.
Our general dental websites can also show videos, display testimonies and have your surgery’s branding placed throughout, to give a more personalised feel.
Orthodontic
With our orthodontic sites, we put emphasis on the types of braces you are able to offer patients, like Invisalign, alongside before and after photos.
These will help your site visitors gain a clear insight into what they can expect when they attend your surgery. If you are able to offer a free consultation for the brand of braces you are using, we will highlight this on the home page and will make it clear in the fees and prices section. Transparency with prices on any dental site is important!
Implant
Like our orthodontic sites, implant focused sites will have a large photo gallery of before and after photos, displaying implant work that has been completed by your team.
Again, we will help you to dominate SEO on Google using keywords and your surgery’s location, while also making fees and any offers clearly displayed on your home page. We will also ensure that your team’s implant qualifications are clearly displayed.
Cosmetic
If it’s a more cosmetic based dental site you are after, we will need lots of photos!
We will also be able to add either animated or real-life videos recorded by your dental team, to help break down what is involved in each cosmetic procedure to your site’s visitors. This is more engaging than a block of text and will help to reassure anxious patients of your team competence at performing cosmetic procedures. We will need to know about your surgery’s pricing and financing options or dental plans, so we can display them clearly.
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!