An introduction to dental SEO from Dental Focus
Has your dental surgery just opened its doors, and are you looking for an effective way to attract more patients?
Or have you noticed a decline in the number of patients who are coming to your dental surgery?
If so, it may be worth looking into your website’s SEO.
Search Engine Optimization (SEO) is an online marketing strategy that aims to improve a website’s visibility and to rank in search engine results pages (SERPs). For dental surgery websites, SEO is an essential strategy that helps attract potential patients and increase website traffic, ultimately leading to more appointments and revenue.
But SEO can get technical, and our team at Dental Focus know exactly what is needed to get your dental SEO on track and get those patients through the doors of your surgery. So, call us today!
If dental SEO sounds confusing, don’t worry! Our team has written the following guide to introduce you to it, so read on to learn more.
Keyword research is the foundation of any dental SEO strategy. This involves looking for the keywords and phrases that potential patients use when searching for dental services online. This can include general terms like “dentist” or more specific terms like “cosmetic dentistry” or “dental implants.”
By targeting the right keywords, our team at Dental Focus can ensure that your dental website appears in relevant search results, increasing the chances of your surgery attracting new patients.
On-page optimization refers to the process of changing a website’s content to improve its ranking in search engine results pages. This can include optimising the website’s copy, headings, and meta tags with target keywords. Our team at Dental Focus will be able to ensure that the content of your website is 100% unique, plagiarism free and is also in line with the Google algorithm.
Other on-page factors that can affect a website’s ranking include page speed, mobile-friendliness, and user experience, which our team will also be able to spearhead for you!
Local SEO is particularly important for dental practices, as potential patients are often searching for dental services in their local area. Local SEO techniques include optimising a website’s content for local keywords and including the practice’s name, address, and phone number (NAP) on every page. In fact, in 2023, it is predicted that this area of SEO will become more prevalent as more people use their AI assistants and smartphones to help them find local dental surgeries.
Dental practices can also create a Google My Business listing, which can help to improve their visibility in local search results and on Google Maps.
Backlinks are links from other authoritative websites that point to your dental surgeries website. They are an important factor in SEO, as they signal to search engines that a website is reputable and trustworthy.
Our marketing team can build high-quality backlinks by reaching out to other dental websites, blogs, and directories and requesting that they link back to their website. We can also create high-quality content that other websites may want to link to, such as blog posts or infographics.