Dental SEO for a successful dental practice
Without dental search engine optimisation or dental SEO, despite how modern and beautiful your dental website may be, it might as well be non-existent. Dental SEO is one of the most important factors in successful digital marketing, so speak to us at Dental Focus Marketing for an excellent digital dental marketing team, today. Find out how you can tailor your website so it has good dental SEO and you will be able to achieve a top position on Google’s search results list for your area.
Google advertisements
The better systems you have in place for dental SEO, the higher you will be ranked on the search results list for dental searches in your location. When a potential patient types ‘dentist near me’ into the Google search bar, our aim is to help you get your website at the very top of that list. The easiest way of doing this is by paying for Google advertisements. This will get you to the top of the list, however it is a short-term solution, because over time it can become expensive and difficult to continue. Google paid advertisements are suitable for larger companies and dental practices, but for smaller businesses it is better to focus on maintaining SEO and a strong online presence to attract patients with a cost-effective and long-term strategy.
Organic search results
Your focus is the organic search results. This is the part of the list which is automatically generated by Google depending on the techniques and strategies that you have in place to show Google that you are a trustworthy, reliable website that can provide all the answers that the searcher is looking for. To achieve a high position on this list we have many tried and tested methods that we will put in place for you, such as keyword research and content marketing. These two concepts involve carrying out market research and finding out what potential patients are searching for on Google, with regard to dental treatments and procedures, in your area. By finding out the most common dental terms searched for, we can then use this information to insert triggers strategically throughout your website, as well as use it for creating blogs and more onsite articles to attract people who are already interested in addressing their dental requirements. Most of the time they are looking for extra encouragement or more information so that they can pick up the phone and book an appointment to visit you in person. Once they reach your website they will be able to find educational and encouraging content, which will help them realise that you are the best place to address their dental needs, so they contact you rather than another practice in your area.
Our team specialises in digital marketing and is continuously researching new techniques which can help optimise your website more efficiently. So speak to us at Dental Focus Marketing today. Let us put together an individually tailored dental marketing strategy for your dental practice that will help create SEO and a strong online presence, to attract quality patients and greater success for your business very soon.