Dental SEO for a top Google ranking
Search engine optimisation or dental SEO is important for creating a strong online presence, making you easy to find and helping you build brand awareness for your dental practice. Dental SEO is a system of digital techniques and strategies which you need to implement online, that makes sure your website is optimised for Google. Google is the main focus for efficient dental marketing, because it is the most popular search engine in the world and can bring you the most success. To find out about optimising your dental marketing campaign for Google you need to speak to us at Dental Focus Marketing. We are a specialist digital dental marketing team and we help create successful dental marketing campaigns with dental SEO.
Google search results lists
Google uses a large number of algorithms to help create a list of websites every time a user types in a query or keyword. You need to make sure that when a prospective patient searches for a dentist in your area or types dental queries into the Google search bar, your website is one of the top websites on the search results list. With our knowledge and expertise we will help you understand these algorithms and implement the techniques and strategies necessary to assist you in achieving a good ranking on the search results lists.
Know your competitors
An important factor to take into consideration to make sure you have successful dental SEO is to find out more about your competitors on the Google search results page. By typing ‘dentist near me’ into the Google search bar you will be presented with a list of results of dentists in your area. You need to find out what the first website on the list is doing to help them achieve that position. By analysing the websites of the first few results on the list, you will be able to see what Google thinks is a top website and investigate how you can implement these techniques or adopt this approach to enhance your marketing campaign. You should also skip through a few pages of the search results and find websites lower down the list to see what they may be missing, to ensure that you do not make the same mistakes. Our specialist team can carry out competitor analysis to help you and with this information you will be able to put together a more effective SEO campaign.
Different types of SEO
There are different types of SEO. SEO techniques need to be implemented within your actual website itself. Our team will help you enhance the existing pages of your website first, and then carry out keyword research to find out which dental terms or treatments and procedures are most popularly searched for in your area. This will be used to create engaging and informative content for patients who are already interested in addressing their dental needs. SEO techniques are also required to be implemented within the technical aspects of your website and our technical team will take care of website maintenance on your behalf. SEO also needs to be used outside of your own website to help improve your rankings on Google search results pages. Speak to us at Dental Focus Marketing today to find out more.