Dental SEO: how it works and how Dental Focus Marketing can help
In the 21st century digital age, more and more people are turning to the internet to find information about local businesses, including dentists. If you’re a dentist, you need to make sure that your website is visible on search engine results pages (SERPs) so that potential patients can find you. That’s where dental SEO comes in.
Dental SEO is the process of optimising your website for search engines so that it ranks higher in SERPs. The higher your website ranks, the more likely people are to see it and click through to your website. This can lead to more website traffic, more leads, and more patients. At Dental Focus Marketing, we have been working on SEO for over 20 years with a focus on dentistry. We have achieved more than 5000 page-one rankings on SERPS, as well as over 1000 number-one positions. We have won several awards, which are a testament to our experience in this field and the efficacy of the work we do.
How SEO works
There are a number of factors that affect your website’s ranking in SERPs, including the keywords you use on your website. These are important because they determine what people will see when they search for those keywords. For example, if you’re a dentist in Melbourne, you might want to use keywords like “dentist Melbourne” or “Invisalign Melbourne.” Including these keywords on the content of your website will allow them to be picked up by Google’s search algorithm and improve your position on the SERPs due to their relevance to the terms a person has searched for. We monitor these trends for you and adapt our content regularly to mirror the change in trends.
Another way we can affect SEO is through backlinks. Backlinks are links from other websites to your website. They can help to improve your website’s ranking in SERPs. We include links to your website from high-quality blog articles that we produce regularly for your practice, including the relevant keywords that we have monitored and linking them to your website. We also ensure that the structure of your website is easy for people to navigate and find the information they’re looking for to ensure that they spend time looking at what your website says. It is normal for people to come off websites after just a few seconds if they don’t immediately see what they want; therefore, we tailor your website to meet the needs of prospective patients and increase the likelihood that they register with your practice.
How Dental Focus Marketing can help
As a leading dental SEO company, we can help you improve your website’s ranking in SERPs. We have a team of experienced SEO experts who can help you with all aspects of SEO, from keyword research to content creation to link building. We understand that every dental practice is different, which is why we offer customised SEO solutions to meet your specific needs. We’ll work with you to develop a comprehensive SEO strategy that will help you achieve your business goals. All you need to do is book a complimentary consultation, where we will look at your website and identify areas for improvement, as well as do a Google health check to identify how we can also improve your SERPs. We will then be able to discuss your aspirations for your dental practice and advise you about the marketing plan for your requirements. Seeking our support will increase your patient numbers, improve your website and its visibility, keeping you ahead of your competitors. We can also help to build your brand awareness and establish you as a thought leader in your industry. And, of course, ultimately, this is about increasing your bottom line. With more patients coming through your door, you can enjoy more revenue without you having to do the marketing work at all!