How we can improve your dental SEO
The world has moved online and so has the majority of advertising and marketing. Meaning if you have a dental surgery and you do not have an SEO or marketing strategy based on getting people to your site via search engine results, your surgery is likely to be left behind.
At Dental Focus, our team of marketing experts can help with all aspects of marketing for your dental practice, from dental SEO and site building, to writing blogs and even choosing the appropriate photographs to use on your website to help build your surgery brand.
What else can our team at Dental Focus do to improve your dental SEO? Here are some ways that we can help with the marketing of your dental surgery.
Build the site
If you need help building your site, we can offer this to you as part of the dental SEO programme. In many cases, when we have new clients coming to us needing help with their SEO, we will make over their website to ensure that it is optimised to attract the Google bots. So, in some instances, building from scratch can be better.
Design the website
When it comes to designing the website, there is more to it than simply having a drop-down menu for your website to stand out. You will need to have photographs of your surgery and your team, which our group at Dental Focus can upload onto the site. This will enable potential patients to see what they can expect when they come to the surgery, as well as how well kept your surgery is. The web page will also need to follow a logical format to be SEO optimised, which we will also gladly oversee.
Create content
For your website to be SEO ready you will need to build a blog. Not only a blog but a blog that is based around keywords and allows patients to see exactly what it is that you and your team can offer. At Dental Focus, we can happily write blogs for you and our team of marketing writers will ensure that every blog on your page is unique, plagiarism-free and will work as part of the marketing strategy.
Build the brand
You want a brand that communicates what it is that makes your dental practice different. You also want potential patients to know what they can expect when they come to your surgery. If you have a brand logo and name, this is great, and we will happily incorporate this into your website. If you need help designing a brand logo, then we can help in this area too. But remember, branding is more than a logo and should broadcast what it is that your surgery can offer that other surgeries cannot.
Directions
When you are advertising your dental surgery on the web, you will want to ensure that your site visitors will know exactly where to find you. Our team can do this with ease by linking to Google Maps, which allows potential patients to identify how far away from their home or workplace your dental surgery is. This will allow them to better plan their visit and will help them to determine if your practice is the best choice for them based on distance.