Important FAQs about dental SEO answered by Dental Focus
Most people think of SEO (search engine optimisation) as a way to trick the search engines into ranking their website higher. But that’s only a small part of what SEO is all about.
The truth is great SEO is all about creating a website that is both user friendly and search engine friendly. It’s about understanding how the search engines work and using that knowledge to create a website that ranks high in the search results for the keywords your customers are likely to use. So, when it comes to SEO aimed at promoting dental surgeries, other factors need to be taken into account too, such as patient satisfaction, feedback, and of course, the surgery itself.
At Dental Focus, we have been helping dental surgeries for over 20 years to promote their surgeries online using our type of dental SEO. We get results and can ensure that your surgery page will be listed on the first page of Google search results before you know it.
So, what are some of the most common questions that we are asked about dental SEO and how it works? Read on to find out.
Why is SEO important for dental surgeries?
SEO is extremely important for dental surgeries because it helps to ensure that potential patients can find them online. When people are looking for a dentist in their area, they will typically use a search engine to find one. If your surgery’s website isn’t optimised for search engines, then you will likely be lost amongst the vast number of other results. Dental SEO can help to increase your website’s visibility and ensure that more people see your information. This, in turn, can result in more patients visiting your surgery.
How do you boost SEO for the sites you oversee?
First and foremost, we make sure your site is properly optimised for search engines. This includes using the right keywords and phrases, as well as optimising your titles and meta descriptions. We can also increase your site’s ranking by creating high-quality content that is relevant to your target audience. Additionally, we can promote your site through social media and other online channels.
These are just some of the ways, and we will work with you to ensure that the audience you want to attract with your marketing is considered carefully and this taken into the process that we will use.
Is SEO really important for promotion?
Yes, it is. Simply because 90% of dental surgeries are found via the internet and if you don’t invest in SEO, you may be losing out to your competitors.
SEO will work to promote your brand through multiple platforms too, such as social media like Facebook, which will attract more potential patients to your surgery.
Is SEO an ongoing process?
SEO is an ongoing process that you have to continuously work on if you want to stay on the first page of Google. There are constant changes to the algorithm, and so you always have to be learning and adapting your strategies.
That’s a lot to oversee if you are a dentist, and that is why it is best to hire a marketing team to do this for you. So, call our team at Dental Focus today to see how we can help you.